We have a distinctive perspective: that the metaverse is a continuum, a spectrum of digitally enhanced worlds, realities and business models.
It will revolutionize nearly all aspects of life and business in the next decade, allowing collaboration in virtual spaces, augmented physical places and a blend of both. And it will create new lines of business and transform interactions between customers and companies.
Right now, businesses are racing toward a future very different from the one they were designed to operate in. Soon, every company will find themselves at the intersection of many new worlds, from building new physical and virtual realities to providing services in environments created by others.
To grow and thrive in this new and fast-changing world the strategies organizations develop now must have responsibility at their core - from ownership of data, to inclusion and diversity, sustainability, security and personal safety.
The time is now to think big, start small and scale fast.
Building upon nearly 15 years of leadership in metaverse-related technology and experience capabilities and over 600 patents, we bring 800 of our metaverse-skilled professionals and market-leading capabilities from across Accenture into one group dedicated to designing, executing and accelerating our clients’ metaverse journeys. We offer a spectrum of services across the entire Metaverse Continuum:
Learn & Shape: We help clients ascend a complex learning curve and set a bold vision to generate value in the short and long term. We work with clients to immerse and educate through our Metaverse Continuum studios, explore industry and functional use cases and design a responsible metaverse approach.
Build & Operate: We design, build and operate metaverse capabilities for our clients, including world-building and engagement, content management, marketplace development, blockchain, 3D commerce, extended reality, digital twins, trust and safety and ecosystem and community development.
“While we are at the early days of the metaverse, it will advance very quickly. If companies don’t act now, they’ll find themselves operating in worlds designed by, and for, someone else.”
— PAUL DAUGHERTY, Group Chief Executive – Technology & Chief Technology Officer
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Case studies
Featured metaverse continuum case study
More Metaverse Continuum case studies
We work with our clients to transform how they interact with their customers, and how work itself gets done through immersive collaborative experiences. We build new products and services, both digitally-augmented physical products and a new category of digitally native products. We change the nature of how products are marketed, distributed, and experienced. And through our work with clients and for ourselves, we develop a whole new means to manage business.
Mars digital factory journey
Changing how products and services are made and distributed: Thiago Veiga, Digital Technologies Supply Transformation Director at Mars, and Tracey Countryman, Global Industry X Manufacturing Lead at Accenture, discuss the Mars digital factory journey and how they’re using digital twin technology to create a virtual replica of its entire product lifecycle.
Watch our videos to learn more about how the Metaverse Continuum applies across all aspects of business, from consumer to worker and across the entire enterprise; from reality to virtual and back; from 2D to 3D; and from cloud and artificial intelligence to extended reality, blockchain, digital twins, edge technologies and beyond.
Accenture’s Global Collaboration Village at Davos
Watch Dave Treat discuss the Global Collaboration Village that Accenture created with Microsoft at the World Economic Forum.
In reality, is the metaverse relevant to business?
The metaverse is already proving its worth for gaming, but what about business? The metaverse’s digitally enhanced worlds, realities and business models are poised to revolutionize life and enterprise in the next decade.
Meet me in the Metaverse: Accenture Nth Floor
Accenture's Nth Floor, a pioneer application of the metaverse.
Metaverse for the enterprise
Jason Warnke and Melanie Cutlan from Accenture share insights on how Accenture and clients find new ways of working, learning and collaborating on the metaverse.
Metaverse in the news
Trending news and happenings across the Metaverse Continuum.
Build and create shared new experiences that span the spectrum of our real world to a virtual world and in between, shaping the future of the metaverse continuum.
As an architect of the metaverse, you’ll work across all aspects of business, from consumer to worker and across the entire enterprise of designers and community builders to change how companies operate, grow and transform.
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