Intelligent Advertising Services

Accenture’s comprehensive intelligent advertising services can help you grow your advertising business effectively and profitably – at scale.

The dawn of a new digital era

Advertising has experienced deep disruption as new channels and innovative technologies emerge and evolve at speed. Competition is fierce, but businesses have an unprecedented opportunity to help advertisers reach target audiences.

Advanced audience targeting

Standardized and consistent audience segments across publishers.

Cutting-edge analytics

Advanced analytics based on machine-learning and big data.

Brand control

Greater clarity and visibility into programmatic ad buying and campaign reporting.

Sales automation

Omnichannel sales based on data-driven automated platforms ensuring full visibility.

Expanded addressable market

Extend advertising inventory to small and medium businesses—at scale.

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What we do

Accenture’s comprehensive intelligent advertising services can help you grow your advertising business effectively and profitably – at scale.

Intelligent Advertising consulting

Solve key challenges and take advantage of opportunities to transform your advertising business to better monetize your inventory and audiences.

Industrialized advertising platforms

Innovative data-driven platforms and capabilities that help you successfully compete in the new advertising ecosystem, with agility, and scale.

Innovative services, launched at scale

Build, launch and manage ubiquitous advertising products. Operate business models powered by agile development and delivery solutions.

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An evolving requirement in a multi-platform world

Marketers need to measure their return on advertising investment and optimize their marketing mix, while publishers and platforms need to demonstrate their unique contributions and quantify these results to attract advertising spend.

The rise of digital advertising channels with data and analytics capabilities has increased expectations for actionable analysis across all channels. This poses a significant challenge to publishers and platforms that currently lack the similar capabilities to capture, analyze and quantify advertising impact.

Our attribution studies address publishers’ data and analytics capability gaps to uncover the return on advertising spend that industry stakeholders increasingly require. Through unbiased analysis of our proprietary, closed-loop data sets—combined with third-party data to create richer views—Accenture pinpoints the strengths and opportunities across traditional and digital advertising channels to bolster publishers’ sales efforts.

Accenture pinpoints the strengths and opportunities across traditional and digital advertising channels to bolster publishers’ sales efforts.

Intelligent advertising solutions

Accenture’s comprehensive intelligent advertising services can help you grow your advertising business effectively and profitably – at scale.

Multimedia advertising platform

  • A platform that leverages best-in-class advertising sales and fulfillment systems, advanced analytics, and artificial intelligence to better automate the ad sales and operations processes.
  • Results in increased monetization of ad inventories across all digital sales channels.

Advertising sales solution

  • Helping media companies provide seamless service to their B2B customers across several automated sales channels where data-driven, cross-media ad campaigns can be effectively traded.
  • Powered by Accenture’s next-generation ad sales solution, Multimedia Advertising Platform, provided in a bundle with industry vertical consulting services.

Accenture media services

  • Through our leading digital agency, Accenture Interactive, we can provide digital marketing services, including ad content creation and modification.
  • These complement our media sales clients’ portfolio, fully addressing advertisers marketing needs in the digital space.

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Case studies

Manzoni partners with Accenture to reinforce its leadership position in advertising.

An 18-month project to monetize M6’s big data that spanned strategy to implementation and ongoing execution.

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