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Pricing intelligently for competitiveness and growth

September 4, 2019


of consumers say they want companies to use their data securely and responsibly to customize pricing and promotions.


of consumers believe that the use of advanced analytics could result in getting a fairer price.

Pricing gets smarter

Avoiding pitfalls

The journey to intelligent pricing

The new world of pricing

Johannes Trenka

Corporate Strategy & Growth, EMEA Lead

Johannes is an expert in functional growth and automotive sales and digitization strategies.

Dr. Marcus F. Demmelmair


Marcus is an expert in price strategy and analytics-driven pricing.

Related capabilities

Competitive agility

In a hyper-competitive landscape, how do you thrive in the now, the new and the unknown?

Accenture Strategy

Shaping our clients' future, combining deep business insight with technology.

Solutions.AI for Pricing

Grow top-line revenue and drive profitability with continual price optimization.

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