What do insurers need to focus on to be exceptional in 2021 and beyond? The recent Efma-Accenture Innovation in Insurance Awards showcased those insurance companies that are pioneering exciting, innovative solutions to new industry needs and changing customer expectations.

The 460 submissions from across the globe revealed strong trends and presented a portrait of the opportunities that lie in the current industry. The sheer increase in submissions was a testament to the adaptability of the insurance industry and the willingness to meet new customer expectations.


award entries


institutions from 55 countries submitted their top innovations


increase in Efma-Accenture Innovation in Insurance entries that mention sustainability and ESG

Making the exceptional visible

Innovation in Insurance Awards 2021 - highlights

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2021 Insurance Innovation Trends

Trend 1: CX, upleveled

Providing an anywhere/everywhere experience

Trend 2: Pervasive AI

Leveraging AI at scale across the value chain

Trend 3: Embedded ecosystems

Blending insurance within broader propositions

Trend 4: Phygital health and wellness

Offering end to end health & wellness services

Trend 5: Workforce transformation

Empowering new ways of collaborating & working

Trend 6: Insurance goes green

Reimagining insurance with a new perspective

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Read Silvia Milian’s analysis into each trend and how it impacts insurance carriers, with real examples of how insurers have driven these innovations in their own businesses.

As this year’s trends, winners and innovations show, the future of insurance is one defined by positive, high-impact change.

For further information about this year's winners visit our Efma-Accenture Innovation in Insurance Awards page.

To enter the 2022 Efma-Accenture Innovation in Insurance Awards visit the awards submission site.

"We had another great round of submissions this year—these companies are leading change, and not just for this sector—they bring new value to customers and the ecosystem."

– DANIELE PRESUTTI, Senior Managing Director

Silvia Milian

Managing Director – Insurance Lead, Strategy & Consulting


Reimagining insurance: The new cloud imperative
Technology Vision for Insurance 2021
Innovate for resilience and new insurance revenue

The Efma-Accenture Innovation in Insurance Awards is an annual, global competition that rewards the best new ideas and practices transforming the industry for the benefit of both insurers and their customers. Open to insurance, bancassurance, and insurtech organizations, the awards serve as a catalyst for innovation, helping to connect a worldwide network of leaders and disruptors. A rigorous, independent judging process determines the winners by their peers to ensure the awards’ ongoing credibility.

Artificial Intelligence (AI) and its applications in insurance are changing the way the insurance industry operates. By leveraging rich insurance data, insurance carriers can respond to changing customer needs in real time. AI can automate manual insurance processes, unlocking new value and innovation. Cloud-based insurance platforms will also have a powerful impact on streamlining, innovating and securing insurance operations and the insurance workforce.

Anywhere/everywhere customer experiences: Using omni-channel platforms to deliver insurance services to customers whenever, and wherever they are.

AI across the value chain: Artificial Intelligence (AI) is the dominant technology driving digital transformation in the insurance industry.

Insurance ecosystems to provide customer value: By strategically partnering with leading companies in adjacent industries, insurers can build attractive, blended value propositions and reach new audiences.

Phygital Health and Wellness: Insurers are focusing on nurturing the wellbeing of their customers and using digital tools and telematics devices to help track, analyze and further this mandate.

Workforce transformation: The Covid-19 pandemic transformed how insurance carriers manage, grow and skill their workforce.

Sustainability and green insurance: Sustainability is a rising trend as leaders consider how to build and measure green insurance policies and operations that are good for customers, communities and the planet.

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