RESEARCH REPORT

In brief

In brief

  • The fuel and convenience retail industry is facing disruptive threats, spurring a strategic shift for the industry.
  • Accenture analysis shows North American fuel demand could shrink by as much as 26% (40 billion gallons) within the next 15 years.
  • Disruption will be more acute among developed economies—across the dimensions of technology, society, policy and business models.
  • Accenture shares three critical steps fuel retailers can take to actively address disruption today.


The fuel and convenience retail industry is facing disruptive threats, spurring a powerful shift for the industry.

What elements are contributing to this shift?

Supply

The supply-side shock stemming from OPEC+ and engulfing North America.

Demand

Peaking per capita energy consumption indicating that we will need less energy to meet tomorrow’s consumer needs.

Value

An abundance of energy supply sources creating a lower-cost supply curve, dramatically slashing enterprise value.

World

No clear path to limit rising temperatures to mitigate the effects of climate change without a drastic change in behavior.

Trust

Consumers, employees and investors seeking a lower carbon footprint, greater business integrity and higher returns.

Globalization

Serious attempts to solve climate change will require coordinated policymaking.

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North American fuel demand could shrink by as much as 26% (40 billion gallons) within the next 15 years.

Dimensions of disruption

Disruption can be more acute among developed economies—across the dimensions of technology, society, policy and business models.

Disruption can be more acute among developed economies— across the dimensions of technology, society, policy and business models

While individual changes can go unnoticed, they add up to create industry disruption, which in turn, can accelerate how business model archetypes evolve.

Constellations of business can accelerate how business model archetypes evolve

3 ways fuel retailers can actively address disruption today

1. Transform the heart of the business

Increase efficiency and unlock trapped value to reinvest growth.

2. Grow the heart of the business

Apply new technologies to fuel; continued innovation and investment; expand faster; outpace expectations.

3. Rethink the benefits and business models

Embrace new technologies, creating innovative products and services.

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Pedro Caruso

Managing Director – Strategy & Consulting, Energy Downstream Lead


Andrew Cartey

Senior Manager – Strategy & Consulting, Energy


Brian Gray

Managing Director – Strategy & Consulting, Energy


Richard Kho

Managing Director – Accenture Strategy, Energy​

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