The art of front office thinking

A new perspective on how to transform your sales, marketing and service operations to deliver sustainable breakthrough growth.

What we do

We help organizations see their front office a little differently, rewiring it to become an engine that drives disruptive growth.

Sales, marketing and service operations play a foundational role for organizations looking to deliver hyper-relevant experiences to customers, anytime, anywhere. We encourage our clients to view these front-office functions holistically and to see customer interactions as one connected life cycle, from lead generation, through conversion, to customer adoption, success and retention.

Our human + machine approach, SynOps, allows sales and revenue leaders to expand into areas previously unreachable. Now, you can rapidly experiment, pilot and execute programs that will help your front office go where there’s room to grow.


How we work

We provide seamless, customer-centric marketing, sales and support across the customer life cycle.

Inside sales

We enrich your lead generation and prioritization capabilities, as well as improving customer acquisition and retention.

Ecosystem and channel optimization

We help onboard and enable partners, as well as providing channel performance optimization and program compliance management.

Sales enablement

We work across order management, contract management, master data management, trade promotion management, and configuring, pricing and quoting.

Customer adoption and success

We offer customer onboarding, adoption and care (AI-powered). We provide training, product enablement and support, and upsell / cross-sell expansion.

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Why work with us


Improvement in inside sales lead conversation rate


Increase in customer retention


Customer satisfaction rate achieved consistently


Net promotor score increase

Human + Machine Lead Prioritization = Growth​

Generating and closing the right leads matters more today than ever. Growth requires focus but often sales teams spend hours doing more research than selling. AA-ISP partners with Ryan Schroeter to share his knowhow on identifying and converting winning leads to drive business success to answer three questions:

  • Where should sales agents focus their energy.
  • How to drive higher conversion rates​.
  • Why is Human + Machine an unbeatable combination​.

What we think

The route to B2B relationship success means mastering human + machine personalization.

We explored retention drivers, success activities and the value of the Customer Success Manager.

Breaking the code

Learn how new sources of CX-driven customer value are becoming a key differentiator.

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Our leaders


Funnel Vision: It’s time to take the blinders off​

Funnel vision is a common condition among sales organizations that focus on linear sales processes rather than a customer’s buying journey.

Accenture leads the way in Digital Front Office​

HFS Research names Accenture as the number one provider of digital front office services.​

Connect with us

Read our blog

How organizations are reinventing their business with Intelligent Operations.

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Join the conversation.

Explore Careers

We're looking for innovators to deliver continuous, rapid innovation to help companies reinvent themselves at Accenture Operations.

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