Job Description

• Extensive experience in designing / managing marketing campaigns particularly within the industry (E-Commerce, CPG, Telecom etc.). Ability to conduct behavior analysis to define and optimize campaigns with proficiency at end to end channel management

• Demonstrable experience in SEO/SEM, marketing database, email, social media, and/or display advertising campaigns

• Hands on experience on Mar-tech tools such as Adobe campaign, Marketo, Adobe Experience Cloud, Google Marketing platform, Google Ads, Linked In Ads, Facebook Ads and other paid media/ organic marketing tools and platforms

• Ability to define data requirements, and use the relevant insights for campaign and strategy optimization

• Perform multivariant experiments and A/B testing with clear rationale and defined outcomes for each experiment

• Ability to understand and analyze customer behavior to better plan and optimize campaigns so as to define requirements and plans across marketing channels, messaging

• Ongoing optimization and agile approach to campaigns from the perspective of modifying budget, channel mix, creative requirements etc.

• Ability to drive the engagement with minimal supervisor involvement and should be able to work independently from onshore/offshore

• Ability to establish and build on working relationships effectively

• Able to calculate and simulate impact of leads generated through digital channel and quantify channel ROI

• Collaborate with Tele sales and Feet on Street teams to understand campaign leads performance and make in-flight adjustments based on feedbacks

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Qualifications

• Graduate of bachelor’s degree preferably with MBA • Overall experience of 5+ years with at least 2+ years of experience in designing / managing marketing campaigns particularly within the industry (E-Commerce, CPG, Telecom etc.). Demonstrable experience in SEO/SEM, marketing database, email, social media, and/or display advertising campaigns • Experience of working in South East Asia / with South East Asian clients • Managing full spectrum of Marketing program execution from strategy definition to technical delivery • Designing interventions to drive customer acquisition / customer engagement • Monitoring trends, analyzing data, to optimize marketing campaigns • Exposure to analytical and data visualization tools • Developing business case for campaign strategies, technology solutions • Developing / supporting development of martech platform technology • Ability to quickly connect business requirements to the functional capabilities of an application and assess the applicability of different product technologies to business problems • Desire to be hands-on and in the field, guiding implementations and teams in creating the best solution and ensuring the success of that solution • Location: Manila, WFH, travel outside PH • Shift: Flexible schedule depending on the project, Multiple time zone

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

Accenture is committed to providing veteran employment opportunities to our service men and women.

COVID-19 update:  The safety and well-being of our candidates, our people and their families continues to be a top priority. Until travel restrictions change, interviews will continue to be conducted virtually. 

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