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In brief

1. Failure to appreciate cloud’s full potential

2. Misalignment between business and IT


of the Frontrunners have their IT-Business strategies aligned.


of the Followers have their IT-Business strategies aligned.

3. Unmet D&A aspirations

More than a hundred Chief Digital Officers (CDOs) state that 80% of CDOs/CEOs are struggling to deliver scalable value through data and analytics, due to their current operating model.

Run to the front, don’t follow

Marc van der Net

Managing Director – Consumer Goods & Services Lead, EMEA

Gregor Davidson

Managing Director – Technology Strategy & Advisory, Consumer Goods & Services


Growth & Offering Lead – Cloud First, Data & AI

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