What’s really driving retail purchasing today?
How retail consumers are thinking, spending and living
Three retail industry trends
Trend 1—The anxiety pivot
Of global consumers are concerned about their personal health.
Of global consumers worry about their country’s economy.
Trend 2—The spending shuffle
High-income consumers plan to increase spend on ‘health and fitness’ by 41%.
Low-income consumers plan to increase spend on ‘health and fitness’ by 21%.
Trend 3—The virtual reality check
Of consumers have bought clothing or accessories for an avatar or for themselves.
Of consumers have had a consultation in a virtual or augmented reality environment on topics from health and wellness to DIY projects.