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Malaysia’s digital performance index

NEW GROWTH OPPORTUNITIES

With digital accelerating growth in the region, ASEAN’s digital economy is projected to add an estimated USD1 trillion to the region’s GDP over the next 10 years.

To capitalise on this, the Malaysian government has set a goal of growing its digital economy to 20 per cent of national GDP by 2020.

As part of ASEAN—the world’s third largest market by population—Malaysian companies can benefit from looking beyond national borders for new growth opportunities made possible by digital innovation.

However, most Malaysian companies remain in the early stages of their digital transformation journeys. Many have yet to realise improved financial performance through the execution of digital strategies.

MEASURING THE DIGITAL PERFORMANCE OF MALAYSIAN COMPANIES

To gauge the current level of digital transformation across corporate Malaysia, Accenture conducted an evaluation of top Malaysian public listed companies across nine industries, using Accenture’s Digital Performance Index (DPI).

This index measures a company’s digital performance across four key business dimensions: planning, manufacturing, selling and management.

HOW DIGITAL APPLIES IN EACH OF THE FOUR KEY BUSINESS DIMENSIONS:

Plan

Looks at how digital trends are reflected in strategic plans and their implementation.

Sell

Evaluates a company’s management of the customer experience across digital channels.

Make

Assesses the use of digital in innovation, production and delivery.

Manage

Examines the presence of digital technology and a digital mindset in a company’s corporate culture and its internal operation.

28 TOP COMPANIES IN MALAYSIA WERE SELECTED FOR THIS STUDY

Providing an overview of the digital performance of leading players across industries :

KEY FINDINGS

Average DPI Score of Malaysian firms (Scores between: 1-4)

Plan Make Sell Manage


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HIGHLIGHTS FROM THE MALAYSIAN DIGITAL PERFORMANCE INDEX

Plan
Make
Sell
Manage


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FIVE IMPERATIVES

We believe Malaysian companies need to do more to ensure that they remain competitive in an increasingly digital global economy.

Five Imperatives
Plan
Plan
Plan
Plan
Plan

Author

Lim Yin Sern

Managing Director, Accenture Strategy

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“Implementing digital innovation only in customer-facing channels is not enough to ensure a company can compete in this digital age. “