Job Description

“The future workforce is an equal one – we are setting the goal to achieve a gender balanced workforce by 2025. Find out more here.”  https://www.accenture.com/my-en/about/inclusion-diversity/gender-equality.

About Accenture

Accenture is a  professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services—all powered by the world’s largest network of Advanced Technology and Intelligent Operations centres. Our 506,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com.

Manager, Integration (Performance Marketing)

The Performance​ Marketing Manager​, is responsible for working within the Performance Marketing team to ensure that all client accounts managed by him/her have a robust commercial strategy in place, together with specific performance targets and objectives tailored to meet or exceed the business and commercial expectations of the client.

Responsibilities:

  • Work alongside Agency Leads on intelligence tools, data, and strategy for existing clients and for new clients

  • Client servicing and relationship management

  • Strategic client development

  • Annual planning for account that goes beyond typical media planning

  • Manage & Execute performance campaigns​ strategically​ and not only limited to accounts or campaign set up and day to day management

  • Increase effectiveness​ of performance campaigns through monitoring and testing keywords, ad copy, and keyword bids, and other media channels

  • Monitor performance trends, best practices, and techniques to keep up to date on performance knowledge

  • Develop estimates, budgets, and media recommendations for client campaign and new business opportunities

  • Assist Planners and Agency Leads for the monthly plan with the rationales and backed with past performance analysis

  • Analyze client campaigns trends as well as qualitative and quantitative data to recommend campaign changes and updates to clients and account teams

  • Prepare insightful, filled with actionable steps and easy to visualize PCRs / Month end reports

  • Maintain relationship multiple internal working teams



Qualifications

Qualifications:

  • Minimum 3-5 years of hands-on experience, preferably in an agency environment

  • Proficient working knowledge on Google Ads (SEM, GDN & YT), Bing ads, Facebook. Experience on LinkedIn Ads, Twitter Ads etc, DV360/DCM is a plus

  • Advanced knowledge and proven experience in planning and executing SEM, Display, YT, and Paid Social Campaigns

  • Monitor web ​analytics​ dashboards, reports, and key reporting ​tools​, and point out key areas of importance in accordance with client goals

  • Google, Facebook, Twitter, or any other tool certifications

  • Ability to troubleshoot and fix tracking tags​& website​​analytics​issues

  • Ability to develop cross channel marketing strategies to improve ROI for clients

  • Ability to segment audiences and build campaigns to reach customers at various stages of the conversion funnel

  • Business acumen with ability to assist business teams with proposals and meeting preparation

  • Ability to create reports from multiple sets of data. Mixture of implementation of Analytics and reporting preferred

  • Proficiency in MS Excel should understand formulas and pivot tables

  • Ability to work both independently and in a team-oriented environment

  • Should have high levels of integrity, autonomy, self-motivation

You will also have opportunities to hone your functional skills and expertise in an area of specialization.  We offer a variety of formal and informal training programs at every level to help you acquire and build specialized skills faster. Learning takes place both on the job and through formal training conducted online, in the classroom, or in collaboration with teammates. The sheer variety of work we do, and the experience it offers, provide an unbeatable platform from which to build a career.

Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity, or any other basis as protected by applicable law.

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

Accenture is committed to providing veteran employment opportunities to our service men and women.

Please read Accenture’s Recruiting and Hiring Statement for more information on how we process your data during the Recruiting and Hiring process.

COVID-19 update:  The safety and well-being of our candidates, our people and their families continues to be a top priority. Until travel restrictions change, interviews will continue to be conducted virtually. 

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