Job Description

“The future workforce is an equal one – we are setting the goal to achieve a gender balanced workforce by 2025. Find out more here.”  https://www.accenture.com/my-en/about/inclusion-diversity/gender-equality.

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services—all powered by the world’s largest network of Advanced Technology and Intelligent Operations centres. Our 506,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com.

Key Responsibilities

Deliver Digital Transformation Projects

  • E2E delivery & ownership of large digital transformation projects to drive increased digital acquisition, higher C-SAT and lower acquisition & service costs covering (but not limited to)

    • Omni-channel channel (web, app, call center, retail etc.) marketing, sales & service transformation across awareness, discover, lead mgt., purchase lifecycle (Leads, conversion, UX/UI, E-commerce engines, chat assists)

    • Data Driven real time offer personalization

    • Integration to back end systems & capabilities (API’S, Decoupled architecture)

    • AI and Analytics powered service (as needed)

  • Understand the client’s business priorities, digital maturity, and innovation agenda

  • Co-create with client, define front office transformation strategy and innovation agenda

  • Align right teams & capabilities in marketing, sales & service to enable successful transformation

  • Leverage comprehensive suite of Digital marketing, sales & service solutions that Accenture

  • Gather client's current business processes, people & technology capabilities & requirements

  • Drive the Design, development & delivery of new business processes, capabilities & technologies

  • Leverage Design thinking workshops & Agile methodologies across solutioning & delivery phases

  • Define & measure value of new business capabilities

  • Drive testing and implementation of new business capabilities, with continuous improvement

  • Drive communications, training and job aids to support change management

  • Lead program management, Governance and C-level / executive updates

  • Manage project scope, schedule and budget

Deliver Business Transformation Projects          

E2E delivery & ownership of large data driven customer centric marketing & campaign mgt. projects with a heavy leverage of next gen AI/ML & analytics capabilities, to deliver real time and personalized offers, services and experiences to customers with objectives of –

  • Increasing prospects and driving acquisition

  • Increasing existing customer lifetime value (usage, x-sell, experience)

  • Improving retention (churn reduction)

  • Improving pricing & promotions (dynamic)

  • Improve channel performance (traffic analytics)

  • Improve customer journey (journey analytics)

  • Understand the client’s Acquisition and U&R baseline and priorities (people, process, tech)

  • Co-create with client, define the marketing & data strategy and implementation roadmap

  • Define segment objectives, identify data sources & build foundation, create customer 360 degree view, execute real time scoring, propensity modeling and best offer omni channel targeting (e.g. relevant digital, inbound/ outbound channels)

  • Design, development & delivery of new campaigns, across data lake (e.g. 1st party, 3rd party etc.), data processing (ingestion, cleansing), BI & Analytics (e.g. predictive analytics, CAR, JAR), business processes & rules (customer journey, proactive retention) & business outcomes

  • Align right teams & capabilities & the comprehensive suite of Accenture’s Applied Intelligence practice (AI, Analytics, Data capabilities) to enable transformation

  • Identify existing/ new data monetization opportunities

  • Leverage Design thinking workshops & Agile methodologies across solutioning & delivery phases

  • Define & measure value of new campaigns with continuous improvement

  • Drive communications, training and job aids to support change management

  • Lead program management, Governance and C-level / executive updates

  • Manage project scope, schedule and budget

Build long-standing, trust-based relationships

  • Establish self as a trusted advisor with the client C-suite through an in-depth understanding of the client as well as industry

  • Build networks at Accenture to be able to bring the best of Accenture to the client

Grow the business/account

  • Drive key commercials - sales, revenue and profitability for the account

  • Help originate deals based on defined commercial pathways; drive innovative deal constructs and solutioning to grow business

Build the Practice

  • Lead the growth of the practice through new business proposals and presentations, recruitment activities, coaching and mentoring to team.

  • Lead practice building activities (e.g. conference participation, thought leadership development, market offering development, recruiting).

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Qualifications

Professional Skills & Qualification

  • 10+ years of Consulting, IT Services or Industry experience focusing on the telecommunications sector in one or more of the following domains – marketing transformation, sales transformation or service transformation covering (but not limited to) -

    • Digital marketing strategy, Channel strategy (assisted & unassisted), Campaign strategy & execution (SEM, SEO, Display, Social etc.)

    • CX Design & Implementation

    • Marketing operations

    • E-commerce & CRM (understanding of architecture & capabilities)

    • B2C & B2B sales and supporting processes

    • Digital Factory/ Operating Model

    • Exposure to B2B Sales force automation tools & capabilities

  • Sustained client relationship management experience at a C-suite level or having operated at a senior management level in an industry role

  • Solid financial acumen, analytical, diagnosis and problem-solving skills.

  • Adept at using experience and knowledge of industry, geographic and technology trends to assess and shape business solutions.

  • Effective leadership and management skills with a proven ability to mobilize and energize project teams to deliver results

  • Ability to create and deliver high-impact communications to senior audiences (written and oral) and facilitate complex discussions

  • Experience of working in a consulting firm and in SE Asia will be preferred.

Educational Qualification

  • Bachelor's degree or equivalent in Finance, Engineering (any type), Business Administration, or a related field

  • Master’s degree in business administration (MBA) or post graduate degree in management (PGDM) from premier institutes preferred

You will also have opportunities to hone your functional skills and expertise in an area of specialization.  We offer a variety of formal and informal training programs at every level to help you acquire and build specialized skills faster. Learning takes place both on the job and through formal training conducted online, in the classroom, or in collaboration with teammates. The sheer variety of work we do, and the experience it offers, provide an unbeatable platform from which to build a career.

Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity, or any other basis as protected by applicable law.

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

Accenture is committed to providing veteran employment opportunities to our service men and women.

COVID-19 update:  The safety and well-being of our candidates, our people and their families continues to be a top priority. Until travel restrictions change, interviews will continue to be conducted virtually. 

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