Accenture intelligent revenue growth

Help your business drive top-line revenue growth and margin improvements by leveraging right data and advanced AI and machine learning models.

Addressing customer challenges with AI

High-tech companies are shifting their business models to solution-based offerings to ensure the longevity of their businesses. Our AI-driven solutions can help generate the much-needed funds by addressing four key customer-related challenges:

Customer interactions happen across solutions

Robust AI-enhanced solutions are needed to make sense of disparate data records to most effectively leverage omni-channel targeting.

Distinct customer groups transact differently

AI solutions help enable providers to identify hidden patterns and nuances to personalize treatments at scale and standardize engagement.

Providers have broad offering portfolios

Broad, diverse portfolios make it difficult to personalize offers. AI-powered solutions leverage robust algorithms to match customers and products.

First offer to be the best offer to win the deal

For customer retargeting, real-time data streaming architectures allow the use of same-session signals to generate the best offer from the very onset.

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It’s time for ‘Big’ to boost ‘Small’

Small and medium businesses (SMBs) are struggling to survive amid the COVID-19 crisis.

Many SMBs were forced to close permanently due to restrictions and evaporating demand. The ones that are still alive have undergone a tumultuous change in how they do business. And they must urgently transition to come out stronger and better after the crisis.

Saddled with shrinking budgets and strained cash flow, SMBs have to bridge the gap between digital and in-person experiences and ensure employee and customer safety.

That’s where “big” can step up and help “small”: High tech companies can equip SMBs with the intelligent technology they need to rebound.

This infographic describes how and why ‘big’ High Tech can help SMBs thrive with the adoption of an Intelligent Revenue Growth (IRG) platform.

Accenture's Intelligent Revenue Growth solution brings together the right data and advanced AI and machine learning models to help drive top-line revenue growth and margin improvements.

Igniting revenue growth with AI and data

Accenture's Intelligent Revenue Growth solution brings together data and advanced AI and machine learning models to help drive top-line revenue growth and margin improvements. The solution enables high-tech companies to increase margin through:


Increase profitable customer acquisition and retention, grow engagement, and maximize value by more deep understanding.


Optimize how, when, and where to sell in a targeted and more granular way, by outlet.


Predict customer desire, help improve product design, and optimize supply and pricing to drive faster time to market.

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Our intelligent revenue growth solutions

Feeding rich and relevant first- and third-party data, and web data, into advanced AI and machine learning models to generate insights. This helps providers protect and further monetize their existing customer base and attract new customers.

Identify, enrich, and target

  • Augment a provider's data with our data sets and look-alike models.
  • Help acquire new customers by using our look-alike and propensity models.

Pipeline growth and qualification

  • Identify high propensity-to-upgrade and candidate customers.
  • Recommend a refresh or renewal of sales motions and full integration into CRM processes.

Customer insights and relationship maintenance

  • Use insights to prioritize, plan, and invest across multiple accounts.
  • Leverage data and look-alike models to identify customers likely to switch.

Opportunity insights and deal shaping

  • Suggest sales content, buyers etc. from insights.
  • Calculate price & discount, integrate it in deal-approval.
  • Recommend extra products & services.

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What we think

Transforming to XaaS models takes grit, but the benefits are far-reaching. Read how companies are changing.

Discover how the right combination of data, analytics and machine learning ensures competitive pricing.

Explore how analytics and machine learning pricing technologies can propel your business forward.

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Our leaders

Frequently asked questions

Intelligent Revenue Growth or IRG is a data driven / AI powered solution that uses enriched, manufactured and real-time data to create meaningful customer experiences across channels and products.

Using Accenture’s strategy, consulting, technology and AI-powered solutions, IRG can quickly integrates across sales, marketing and customer success organizations by providing key insights for identifying new demand and solution recommendations and identifying potential customer churn to increase revenue.

A solution that aids decision making based on data, insights and predictions to drive much higher degree of customer engagement and experience. This is usually achieved through digital capabilities using AI/ML, Cloud and Enterprise Tech.

While there are a variety of different AI-powered solutions, some commonly applied are Intelligent Revenue Generation, Applied Customer Engagement, Intelligent Supply Chain etc.

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