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Fast-track to future-ready marketing

June 23, 2021


In brief

The ultimate marketing machine is more important than ever

Future-ready marketing principles for B2C and B2B

Marketers’ optimism and reality

Knowledge is power

01. Know the ultimate goal

Conceptualize what a future-ready state looks like. For instance, what advances in operations would new technologies enable? 

02. Know the key steps

Create data-driven agility, elevate human talent through technological innovation and collaborate across business and technology functions. 

03. Know how to leapfrog maturity levels.

Build and scale relationships with ecosystem partners while also investing in strategy. Learn more.

Prioritize the marketing machine

Nigel Gilbert

Managing Director, Lead – Marketing Operations

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Accenture surveyed more than 100 marketing leaders worldwide to understand how they view their journey to operations maturity.

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Future ready marketing

Accenture surveyed more than 1,100 C-suite and VP-level executives, including CMOs and their direct reports.

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