Five steps towards becoming an insight-led CPG
May 6, 2021
May 6, 2021
Consumer packaged goods (CPG) companies have faced multiple challenges, from pandemic to a recession. Large, global companies are seeing their market share erode. Executives agree that advanced analytics are now critical and that leveraging data is essential for stealing back the advantage. Yet becoming insight-led is a real challenge.
89%
of CPG executives agree that advanced analytics are critical.
74%
of CPG executives acknowledge they're struggling to scale capabilities across their business.
CPG companies must become fully insight-led to maintain–let alone grow–market share.
8-14%
Increase in ecommerce revenue
15-30%
Reduction in marketing expenses