Reimagining customer experience with Salesforce

Business must shift their focus from optimizing customer touchpoints (CX) to delivering purposeful experiences with the entirety of their business, anywhere, anytime.

Accenture at Dreamforce

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The Business of Experience

Right now, an experience renaissance is afoot – pushing business beyond the CX philosophy and coalescing around delivery of exceptional experiences. This differentiation must anticipate and respond to customers’ changing needs. This is the Business of Experience (BX).

While uncertainty continues to swirl, BX provides a more holistic approach, allowing organizations to become more customer obsessed and reignite growth. Whereas CX existed in a silo, BX is in the board room as a CEO priority because it is pushed down through all levels of the organization. In fact, 77% of CEOs said their company will fundamentally change the way it engages and interacts with its customers.

BX combines the promise of technology with human ingenuity to deliver the outsized and sustained value that savvy CEOs and their leadership teams will embrace as we move deeper into the coming decade.


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Accenture + Salesforce and the Business of Experience

Salesforce has always been about the experience, which makes it a natural fit for any organization on its journey to being a Business of Experience. Take a deeper dive into why Salesforce is the ready-made catalyst for BX to help outperform competition.

CEO consensus signals market shift

Fundamental shifts are underway in how businesses engage with customers. It means that more will reinvent themselves as a Business of Experience. Learn more.

Obsess about customer needs

Putting the customer at the center of your design, as obvious as that may sound, is often over-looked in deference to internal metrics. Learn more.

Make experience innovation an everyday habit

Creating a culture of constant innovation helps deliver on the promise of superior experience. Powering that culture with a platform makes it stick. Learn more.

Expand the experience remit across your org

Experience is everyone’s responsibility. Operating with the same insights and tools makes it easier to work as one cohesive, customer-obsessed unit. Learn more.

Sync the tech, data and human agendas

Delivering on the promise of technology, data and human ingenuity makes change work. Together, you create outsized and sustained value. Learn more.

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Solving complex challenges

We are living in a world that is being reimagined before our eyes. Driven by the power of data, Accenture and Salesforce reimagine human experiences that reignite growth and accelerate the path to value. Together, clients trust us to solve their most complex business challenges with agility and speed.


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