Your CFO’s new focus? Digitally reinventing the company

WHY IT MATTERS

The role of the Chief Financial Officer is evolving, with many spending less time on traditional Finance function activities that are now being automated. In fact, 77 percent of Chief Financial Officers surveyed agree that their role is expanding to oversee the digital reinvention of their enterprise.

Here’s what they’re doing:

While Chief Financial Officers welcome the new demands of their expanded role, they face challenges in mastering these responsibilities. From tasks like identifying new areas of digital value to exploring disruptive technologies, less than 50 percent of Chief Financial Officers are experiencing success.

Meanwhile, Chief Financial Officers continue to require a more efficient and effective Finance function that can serve the needs of the business with greater agility. Only by harnessing new technologies, investing in talent, and improving risk and compliance objectives, can they increase enterprise value and ensure measurable outcomes.

^{Source: Accenture’s CFO Global Research, 2018}