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Unleash the power of AI in retail

July 27, 2021


In brief

Resetting retail requires insight

Holistic retail thinking, modularly applied

Data-driven reinvention starts at the top of the organization with a strategy led by the CEO that combines technology investments and business-led change.

ai.RETAIL provides a real-time view of data across the retail business:

  • Customer segmentation
  • Price and promotion optimization
  • Real-time personalization
  • Assortment optimization
  • Supply chain control tower
  • Demand sensing and forecasting
  • Inventory optimization
  • Risk management

Five steps to become a data-driven retailer

01 Total visibility

Create a single version of the truth that’s accessible to all functional leaders offering a fully integrated view of internal and external data.

02 Customer centricity

Put the customer at the center of the business and make more informed decisions to drive top-line growth and margin expansion.

03 Bias for action

Turn data into responsible actions with an iterative, test-and-learn approach to continuously validate the overall strategy prior to scaling it.

04 Data-savvy workforce

Empower people with data confidence by bringing together employees with different skills and priorities to adopt and trust AI.

05 New business models

Unlock data as a competitive set to generate new revenue streams and identify potential acquisitions.

About the Authors


Business Strategy Senior Manager


Global Retail Product Lead – Applied Intelligence

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