Accenture Communications & Media Industries

EMBRACING DISRUPTION

Digital disruption continues to impact the Communications & Media ecosystem in significant ways…

Changing Rules Of The Game

Barriers to entry are collapsing, and historic positions of strength are eroding.

Shift And Disruption Of Value

Growth across many Communications & Media companies’ core businesses is flat or declining in the face of low cost digital alternatives.

The Liquid Customer Is On The Rise

Content is freely accessible and consumer loyalty is fleeting. Customized and personalized experiences are expected—but at what cost?

The Playbook Is Outdated

Outdated infrastructures inhibit many companies’ ability to pivot and grow—keeping some Communications & Media companies behind the curve.

KEY CONSIDERATIONS FOR THE FUTURE

Given these challenges, Communications and Media companies are moving with urgency toward a digitally transformed future. Yet difficult decisions abound even as the stakes get higher.

Communications Companies

Communications companies have unique strengths in engaging digital consumers, owning both connectivity and customer data. Which new strategies will prevail as communication companies look to create their digital future? What role should platforms, intelligent networks, and related direct-to-consumer initiatives play?

Media Companies

Content providers and broadcasters also face some far-reaching choices. They need to decide—and decide quickly— between clear strategic options. 1) Determine whether they are able to build their own platform on which to ride the waves of disruption, or 2) Partner with other distribution platforms to successfully and sustainably monetize content.

The Communications & Media Capabilities To Compete With Disrupters

A digitally disrupted world brings intensity of competition yet increasingly provides new windows of opportunity. In this environment, the ability to engage, retain, and monetize digital consumers requires an efficient operating model combining scale, agile product development and a strong technology delivery capability, to provide next generation IP services and immersive customer experiences. All communications and content providers must leverage their assets in new and smarter ways to compete.

A ROADMAP TO TRANSFORMATION

A digitally transformed future is a given for Communications and Media companies. But how can companies create their future while sustaining the present? The roadmap will mean Rotation to the New—a conscious and deliberate act of renewing and transforming core businesses, while growing into new businesses and industries. Pivoting to the new digital future will involve four key steps:

Transform the Core

Create new cash flows from current operations.

Use analytics to translate data into actionable insights.

Renew infrastructure to set the stage for growth.

Grow the Core

Capture new SmartHome and IoT opportunities.

Design data-led omni-channel customer experiences.

Embrace cloud.

Scale the New

Package investments to enable new business models.

Build digital platforms to extend reach.

Build a data-driven enterprise and data monetization business.

Time the Pivot

Focus on market expectations.

Experiment: fail fast and learn.

WHAT WE DO

We help Communications & Media companies capture new growth by shifting to experience-led, data-driven and open platform-based models—becoming unstoppable providers of next generation IP services and immersive customer experiences.

The race to the smart home

CSPs are established and trusted but the smart home customer is already being chased by disrupters like Google and Amazon. To win the race, CSPs must respond quickly.
Improve your customers' experiences across digital sales & distribution channels

Accenture’s Customer & Channel capabilities enables improved multi-channel customer experiences and digital interactions over the entire sales and channel distribution lifecycle.
Up your analytics and ad automation game to the Multimedia Age

Accenture Digital Advertising helps clients rotate to the new multimedia ad model—from implementing platforms and analytics to enabling programmatic channels.
Transform your legacy systems through software-defined networking

Accenture Network Services harnesses the power of next generation, software enabled networks. Providing unique network skills to pivot to new OPEX-focused, software-based models.
Re-imagine your digital video business

Accenture Digital Video helps video business capture new revenue streams, change the competitive game, and deliver outstanding customer experiences—at the speed of disruption.
Protect your critical infrastructure, content and applications

Accenture Security helps clients face today’s security threats by providing next-generation cybersecurity services that can protect your entire value chain, end-to-end.
Deliver IT change at the pace of digital demand

With Accenture’s Multi-speed IT Architecture expertise, CIOs can master the art of delivering change at the pace demanded in each area of the business.
Empower the IT function to support business growth

Accenture knows the power of the New IT model, and can help clients shift IT strategies from back-end operations to driving impactful business growth.
Get ahead of the agility, speed to market, & innovation curve

Accenture Cloud applies results-driven industry know-how to move applications and infrastructure swiftly and safely to the cloud—transforming the way Communications and Media businesses perform.

WHO WE ARE

We deliver innovative solutions, tailored to each client. Accenture has the industry organization and seasoned leadership that enables clients to quickly and effectively exploit the synergistic opportunities in industry convergence.

Francesco Venturini

Francesco Venturini is the Global Lead for Communications and Media for Accenture.

In this role Francesco develops and implements Accenture’s industry strategy program for the Communications and Media practice.

With over 15 years of Broadcasting industry experience, Francesco is known for shaping strategies that empower broadcasters to effectively compete in the fast changing, multiplatform, digital era. Throughout his career he has led large, complex transformation programs for emerging and established businesses. He has also been instrumental in revolutionizing the development and launch of disruptive digital video services.

Prior to leading the Communications and Media industry, Francesco served as the Managing Director for Global Media and Entertainment at Accenture, as well as the Global Lead for Accenture Digital Video.

Francesco is a regular speaker at industry conferences such as IBC, NAB and Emmy’s Academy. He is also the author of thought leadership and whitepapers on issues including: OTT, Rights Management, and Shareholder Value Management.

Lynn McMahon

Lynn McMahon is the North America Media and Entertainment Lead and the Global Digital Advertising Lead for Accenture.

Lynn has extensive experience leading high-profile technology and digital transformation engagements with large Accenture clients and is the executive sponsor of one of Accenture’s largest telecommunications industry accounts. She has held a number of leadership positions within the Accenture Communications, Media and Technology operating group and is also the office managing director for Accenture in New York Metro.

Lynn is the founder of the Accenture Innovation Center in New York Metro, founder and executive sponsor of the Accenture Women’s Leadership Forum, and a recipient of Accenture’s prestigious “Great Place to Work for Women” award. A renowned speaker, she has represented Accenture at conferences and events such as the Catalyst Awards Conference and the International Women’s Forum.

Gavin Mann

Gavin Mann is the Global Broadcast Industry Lead and EALA Media and Entertainment Lead for Accenture.

Gavin works across the value chain in multiple industries including Broadcast, Music, Movies, Games and Publishing.

Gavin is a recognized public speaker and has authored multiple articles and point of views in the Media industry on topics including: Consumer and Industry Evolution and Trends, Media Convergence, Over the Top/Broadband Video, 4K TV, Rights Management, and Shareholder Value Analysis. Since 2013 he has served on the advisory board for The Royal Television Society’s annual flagship conference and he recently joined the advisory council for the International Broadcast Convention (IBC).

Manish J Mehta

Manish Mehta (Manny) is the North America Communications Lead for Accenture.

Manny has more than 25 years of experience helping global companies drive toward high performance with comprehensive programs for marketing/customer care transformation, CRM, ERP, Cyber Security, as well as other Technology cost reduction and outsourcing initiatives.

In particular, Manny is recognized for his aptitude in orchestrating large-scale programs from concept to completion, and for consistently creating opportunities for clients and proposing compelling, value-added solutions for their businesses.

Over his 30-year career, Manny has focused on driving significant change programs for major U.S Communications and Cable providers. He has held numerous Accenture leadership positions, most recently in support of leadership development, CEO Advisory Council and driving recruiting at Cornell University.

An accomplished speaker, he has addressed Accenture conferences and industry organizations including the National Cable & Telecommunications Association (NCTA).

Giorgio Migliarina

Giorgio Migliarina is the Communications and Media Industry lead for the Asia-Pacific region. Giorgio joined Accenture from Telekom Malaysia, where he was Chief Technology and Innovation Officer, responsible for network design, delivery and operations, IT; innovation and R&D. Prior to joining Telekom Malaysia, Giorgio was a partner at a consultancy based in London and Beijing, working with telecom operators, high tech manufacturers and media clients across Asia, Europe and the Middle East. Giorgio has a strong track record in managing large-scale projects from deployment of complex network and ICT to overall transformation of large sales organizations.