With its new digital platform, Barceló Hotels is supporting its new brand strategy with increased traffic to cost-effective direct channel sales and a five-star customer experience. The channel integration is also helping to increase sales in strategic markets and improve its view of the customer.
With its new hotel distribution digital platform, Barceló is also transforming its IT landscape to reduce costs and accelerate further investment in digital capabilities. The new site and platform give Barceló a robust foundation to apply analytics to its marketing campaigns and loyalty program, as well as scale its digital presence as the company grows.
After the first year, Barceló had a: