Management Level: 05 - Associate Director Performance Marketing
Location: Hyderabad, Delhi, Mumbai, Bangalore
Must have skills: Performance Marketing Strategy, Digital Campaign Management, Paid Media (Google Ads, Meta Ads, LinkedIn Ads), Marketing Analytics, Lead Generation, Conversion Rate Optimization (CRO), Marketing Automation, CRM Integration (Salesforce, HubSpot, Zoho), Budget Management, Funnel Optimization
Good to have skills: P&L Management, Marketing Attribution, SEO/SEM, Account-Based Marketing (ABM), A/B Testing, Cross-Functional Collaboration, Data Visualization & Reporting
Experience: 15+ years of experience is required
Educational Qualification: Master's degree Preferred
Job Overview
The Associate Director - Performance Marketing will lead the performance marketing strategy and execution for programs, driving learner acquisition, enrollment growth, and marketing ROI across India. This senior leadership role combines strategic planning, digital marketing expertise, data-driven decision-making, and team leadership to scale demand generation efforts. The role requires building a high-performing marketing function, optimizing the learner acquisition funnel, and collaborating with cross-functional teams to maximize business impact.
Key Responsibilities
Develop and execute the national performance marketing strategy for programs, aligned with business objectives, enrollment goals, and revenue targets
Own end-to-end digital acquisition efforts, including paid media, lead generation, campaign optimization, conversion tracking, and marketing performance management
Drive qualified lead generation and maximize enrollment conversions through data-driven marketing initiatives
Manage and optimize multi-channel campaigns across Google, Meta, LinkedIn, display networks, affiliates, and other digital platforms
Lead, mentor, and guide a high-performing performance marketing team, including campaign managers, analysts, and agency partners
Collaborate with Sales, Program, Product, and Content teams to improve lead quality, conversion rates, and learner engagement
Analyze campaign performance, market trends, competitor activities, and learner behavior to continuously optimize acquisition strategies
Ensure marketing excellence through robust analytics, attribution models, budget optimization, forecasting, and reporting for senior leadership
Drive process improvements, marketing automation initiatives, standard operating procedures, and best practices within the performance marketing function
Required Experience, Skills, and Qualifications
Graduate with 15+ years of experience in performance marketing, digital marketing, or demand generation, with at least 5 years in leadership roles within higher education, EdTech, or B2C learning programs (MBA preferred)
Prior experience in the EdTech industry required
Proven track record of scaling digital acquisition, optimizing marketing spend, and driving significant enrollment growth
Strong expertise in paid media, marketing analytics, attribution, and conversion optimization
Experience managing large marketing budgets and delivering measurable ROI
Familiarity with CRM platforms, marketing automation tools, web analytics platforms, and marketing technology ecosystems
About Us
Backed by a $1 billion investment over three years, Accenture launched its LearnVantage business in March 2024, providing comprehensive learning and training services to help organizations reskill and upskill their people and achieve greater business results in the AI economy. Powered by an AI-native platform, Accenture LearnVantage offers learning strategy and design, personalized learning experiences, learning managed services and certifications, all supported by a robust partner network and access to more than 2,000 mentors around the world.
For more information, please visit www.accenture.com/learnvantage.