High-consideration purchases and organizational buying dynamics lengthen sales
complicate attempts at personalized experiences, and hamper adoption, renewals,
accumulation of customer lifetime value.
At the same time, B2B companies suffer from a lack of digital investments and
to grapple with disconnected systems, people, and processes and tougher
buy-in, while being under pressure to do more with less—all of which make
a heavier lift. B2B leaders seek simplicity and scale to deliver better value
sales without increasing complexity.
We help B2B marketing, sales and service organizations accelerate sales and
sustainable revenue growth by reimagining and connecting experiences across the
lifecycle. We apply proprietary assets from across Accenture and deep ecosystem
partnerships to identify ideal buyers, earn buyer preference to shorten time to
and improve adoption, expansion, and renewals.