The art of front office thinking

A new perspective on how to transform your sales, marketing and service operations to deliver sustainable breakthrough growth.

Image Thumbnail

Fast-track to future-ready sales

Elevate every decision with Intelligent Operations
Read More

What we do

We help organizations see their front office a little differently, rewiring it to become an engine that drives disruptive growth.

Sales, marketing and service operations play a foundational role for organizations looking to deliver hyper-relevant experiences to customers, anytime, anywhere. We encourage our clients to view these front-office functions holistically and to see customer interactions as one connected life cycle, from lead generation, through conversion, to customer adoption, success and retention.

Our human + machine approach, SynOps, allows sales and revenue leaders to expand into areas previously unreachable. Now, you can rapidly experiment, pilot and execute programs that will help your front office go where there’s room to grow.


Front office thinking

Accenture's video describes what is the Front Office Thinking and how it supports the new mindset and technologies. See more.

View Transcript

How we work

We provide seamless, customer-centric marketing, sales and support across the customer life cycle.

Digital Inside Sales

We bring a modern approach to selling to achieve sustainable growth. Learn more.

Ecosystem and channel optimization

We help onboard and enable partners, as well as providing channel performance optimization and program compliance management.

Sales enablement

We work across order management, contract management, master data management, trade promotion management, and configuring, pricing and quoting.

Customer adoption and success

We offer customer onboarding, adoption and care (AI-powered). We provide training, product enablement and support, and upsell / cross-sell expansion.

View All

Why work with us


Improvement in inside sales lead conversation rate


Increase in customer retention


Customer satisfaction rate achieved consistently


Net promotor score increase

HFS highlight

HFS report how Accenture’s customer engagement acquisition strategy is aimed at OneOffice dominance in a virtual world.

State of Sales

Although the movement of selling virtually has been growing and evolving for many years, 2020 has accelerated this new remote way of prospecting, customer engagement, and closing deals.

AA-ISP and Accenture recently partnered on research to reveal several findings which indicate that our profession is entering yet a new era of selling!

Based on the findings of the research, we invited leaders to join our virtual Roundtable discussion to benchmark organizations against these findings.

Together we discussed and shared our thoughts on:

  • Remote Sales: The wide acceptance, growth, and evolution of inside sales
  • Training: How companies are training and onboarding in this remote environment
  • The Numbers: Data on what the community reports for activities, quotas, and what really drives results
  • Technologies: A discussion around how sales technology has changed in the remote selling environment and what has stayed the same​

The current state of sales | Webinar


Business has gone virtual

Empathy now; continuity next: 3 tips for supporting smbs

Human + machine lead prioritization = growth

What we think

The sales function can serve as a catalyst for enterprise-wide, operational transformation.

Applying tech-driven operational intelligence across an organization leads to greater profitability.

It’s time to embrace a new way of working to drive growth.

View All

Case studies

How a 360-degree view of prospects and an integrated, data-driven approach powers success.

Delivering insight-driven customer retention operations.

View All

Our leaders


Funnel Vision: It’s time to take the blinders off​

Funnel vision is a common condition among sales organizations that focus on linear sales processes rather than a customer’s buying journey.

Accenture leads the way in Digital Front Office​

HFS Research names Accenture as the number one provider of digital front office services.​

Connect with us

Read our blog

How organizations are reinventing their business with Intelligent Operations.

Follow us on Twitter

Join the conversation.

Explore Careers

We're looking for innovators to deliver continuous, rapid innovation to help companies reinvent themselves at Accenture Operations.

View All
Digital Inside Sales

A future-ready and digital B2B revenue engine

The growth game has changed for B2B. But it is more important than ever. Human Ingenuity + Digital Innovation are key to achieving sustainable growth.

Learn More