Solutions.AI for Marketing

Enhance CX and improve marketing ROI with data-driven, intelligent marketing solutions​.

2022 Sammy award winner

Attribution platform recognized by Business Intelligence Group

Delivering exceptional customer experiences

2020 delivered 10 years’ worth of e-commerce growth in a matter of months. This mass migration to digital has given brands access to consumers at a new scale. Now the challenge will be learning how to do modern data-driven marketing in an increasingly cookie-less world. It’s still possible. It just requires a different approach.

Solutions.AI for Marketing is designed for this era of digital interactions. It brings the speed and precision of multi-touch attribution to marketing mix modeling. AI models attribute the performance of each campaign across each channel, using first-party and contextual data to sense changes in customer behavior on a daily, even hourly, basis. Marketers use those insights to plan and adjust marketing strategies to make every marketing dollar work as hard as possible. And, the solution automatically optimizes campaigns over time so that businesses can realize new, ongoing growth as a result.

The pre-built, pre-integrated solution is powered by proprietary data and AI modules, can work with any infrastructure, and is easily customized to quickly support a variety of marketing needs – from defining marketing strategies based on new customer dynamics, to simulating and optimizing live campaigns to increase MROI. The end result? A full-scale transformation of how the business of experience gets done.

Solutions.AI for Marketing Explained

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"Accenture helped us drive innovations at speed and at scale so we can present Changi customers with personalized, stress-free and positively surprising experiences."

— STEVE LEE, Chief Information Officer and Group SVP of Technology – Changi Airport Group

What we deliver

Our industrialized AI solution helps power exceptional customer experiences that increase customer lifetime value while improving marketing efficiencies.

Value-led marketing strategy

We align customer, category, and channel priorities with insight-driven use cases, ensuring marketing strategies support overall business objectives and deliver the most value for customers.

Single view of the customer

We develop a real-time data architecture that creates signals that generate the best offers and continued customer engagement.

Hyper-personalization delivery

We use robust AI-enhanced solutions to harmonize disparate data records and leverage omni-channel targeting to deliver hyper-relevant customer offers and experiences.

Granular ROI measurement

We measure true omni-channel responses at a granular level to provide a full picture of the customer experience and the channels that are generating the highest ROI.

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Our solutions are pre-built for multiple industries, including: Retail, Consumer Goods, Communications and Media, Life Sciences, and Financial Services.

The AI impact


increase in marketing ROI


increase in conversions through Next Best Offer or Next Best Action


increase in upsell through more personalized communication


point increase in Net Promoter Score for overall journey satisfaction

"AI is making it possible to combine the speed and granularity of multi-touch attribution with the tried-and-true principles of MMM. The end of third-party cookies doesn’t mean we have to turn back the clock on attribution and personalization."

— PAUL FERNON, Senior Principal – Applied Intelligence, Solutions.AI for Marketing Lead

Case studies

How a leading US retailer used AI to improve marketing spend.

Turning AI-driven marketing from theory to practice and discovering new revenue opportunities.

Transforming digital marketing efforts to boost brand awareness and create personalized experiences.

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At a glance

Solutions.AI for Marketing
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Our capabilities

Solutions.AI for Marketing helps brands understand their customers and activate personalized, scaled campaigns – quickly and responsibly.

Consumer-360 platform (C360)

Integrate first- and third-party data for a real-time, 360-degree view of the consumer that identifies the unique highest-value opportunities and experiences for each.

Attribution platform

Attribute the impact of every interaction leading to a sale or other desired KPI and optimize content across channels, audiences, and products to maximize ROI.

Personalization engine

Generate and scale hyper-personalized insights to activate and deliver campaigns, content, recommendations, and offers in real time, across channels, while self-optimizing customer offerings and allowing scenario experimentation.

Next best experience platform

Predict customer value and identify and offer the optimal next best action to increase cross-sell/upsell, boost revenue, reduce customer calls, and improve customer satisfaction in real time.

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Creating experiences for purpose-driven growth​

What we think

To create trust in AI, organizations must move beyond defining Responsible AI principles and put those principles into practice.

How companies can scale AI by "professionalizing" their approach, with AI roles, training, processes & literacy.

Combining data and AI can create customer analytics solutions designed to build customer brand loyalty.

A new wave of digital attribution and personalization models has given rise to near-real-time, consumer event-level optimization.

How AI business experimentation can help deliver products, services and engagements that advance experience innovation.

Accenture's Tim Higgins talks about how organizations can prepare for upcoming changes to data and privacy laws.

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Our ecosystem partners

We seamlessly integrate with a variety of ecosystem partners and platforms to enable greater flexibility and speed to results.

Meet our lead

Join us

The next AI revolution will be built by people like you. Pursue your passion and change the future of business using all things AI, analytics and automation.


Frequently asked questions

Data-driven marketing is the approach by which organizations use millions of customer interactions and apply artificial intelligence and machine learning to make ongoing and accurate predictions about consumer needs, desires and behaviors. It allows organizations to develop a deeper understanding of customers and craft more engaging, personalized customer experiences.
Data-driven marketing analyzes customer behaviors to help organizations plan and continually adjust their marketing strategies. The rich insights help businesses understand their customers on a deeper level so they can deliver exceptional experiences and increase customer lifetime value. For retailers, the approach helps brands tailor messages so customers get more relevant offers, increasing satisfaction and loyalty. For financial service companies, having data-driven marketing allows banks to deliver relevant offers  that align with customers financial needs and deliver messages that establish institutional trust. ​
Data-driven marketing is used across many different industries from retail and financial services to consumer packaged goods and travel. In hospitality, data-driven marketing helps organizations enhance the customer’s entire travel experience from destination discovery and flight/hotel assistance via tailored offers to continued engagement throughout a customer’s trip. In retail, data-driven marketing helps businesses understand what marketing channels their customers are most likely to be using and how to effectively plan their budget accordingly.
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