With unprecedented speed and scale, the COVID-19 outbreak has upended B2B salesforces across the world. Rather than viewing these new challenging times through the lens of adversity, companies are pivoting fast and creating opportunities out of uncertainty.
In the short term, they should turn to the latest innovations to rebound from the crisis smarter, better and stronger. Empowered by the new dynamics virtual selling is creating in their workforces, sales leaders are increasingly leaning on emerging technologies. This will help them remain relevant in a rapidly shifting market while maintaining critical business continuity.
Without a doubt, buyer priorities are evolving. When the pandemic eventually subsides, B2B selling will be changed. To survive and thrive over the long term, organizations should have to fundamentally reinvent the way their B2B salesforces interact with customers.
The traditional ways of selling are giving way to innovative approaches that will alter the way we communicate and do business—often for the better.