Using this valuable insight, Fjord worked collaboratively with Unilever and with Accenture R&D to co-design their vision, including a Rumble™ that generated ideas to explore and develop. Accenture’s long-standing relationship with Unilever brought a deep understanding of their business, which, coupled with Fjord’s service design approach, enabled the co-creation of a groundbreaking, real vision built on what mattered most to Unilever’s employees.
Unilever had articulated three core pillars that would inspire their new employee experience: human experiences, simple interactions, meaningful impact.
The “Employee Universe” was created to enable the vision, which comprised a matrix of interconnected components, fronted by a chatbot named Una. We created Una’s personality, and designed her human-like conversation to reinforce Unilever’s brand and values. Una becomes a personal assistant, guiding the employee to what they need in that moment. Her conversations were contextually relevant, and continuously improved through a built-in learning loop.