We’re 18 months into our collaboration, and we’ve already started what we call our "DIGITAL TRANSFORM-ACTION" approach by allowing illycaffè to evolve its relationships with customers.
The business is developing a much deeper understanding of customer lifetime value and customer segmentation—important components in supporting truly personalized customer experiences.
Our work together has already improved revenues on illycaffè’s site from SEO activities by 24 percent. We’ll also soon launch an entirely redesigned site that reflects illycaffe’s new approach to the commerce experience.
Our data-driven, comprehensive and consistent social media strategy is optimizing the creative effort, ensuring premium content with that unique “illycaffè” blend reaches the right audience at the right time on the right channel. Social media activities have increased engagement and reach by 15 percent.
The transformation is underpinned by a deep commitment to shared working, with illycaffè and Accenture collaborating to create a truly digital culture throughout the illycaffè business.
Just 18 months into our work together, we’re already seeing the benefits.