Accenture Song at Cannes Lions 2023

Speakers: Kenny Mitchell (Senior Vice President and Chief Marketing Officer, Levi’s) and Scott Bell (Chief Creative Officer, Droga5, part of Accenture Song)

How can you make your product the true hero of your storytelling?​

Levi’s and its 501® jean, which is one of the hero-iest hero products of all time, have managed to do exactly this. This session explores how over their 150 years, culminating in their latest global creative platform, "The Greatest Story Ever Worn", they put the product first and delighted audiences and changemakers with their product storytelling.

Speakers: Tara Ford (Chief Creative Officer, The Monkeys, part of Accenture Song), Anna Qvennerstedt (Global Creative Chairman, Forsman & Bodenfors) and Kenny Gravillis (Co-founder and Chief Creative Officer, Gravillis Inc.)​

Join some of the most influential creatives in the world as they discuss some of the main editorial themes being explored at the Festival this year and share their insider tips on the tools, tricks and processes they rely on. Discover strategies for measuring creative performance and demonstrating ROI and learn how to incorporate creative thinking into your work to achieve new levels of success.​