Speakers: Kenny Mitchell (Senior Vice President and Chief Marketing Officer, Levi’s) and Scott Bell (Chief Creative Officer, Droga5, part of Accenture Song)
How can you make your product the true hero of your storytelling?
Levi’s and its 501® jean, which is one of the hero-iest hero products of all time, have managed to do exactly this. This session explores how over their 150 years, culminating in their latest global creative platform, "The Greatest Story Ever Worn", they put the product first and delighted audiences and changemakers with their product storytelling.