Ferrero: A recipe for employee engagement

To engage and develop the workforce, companies know that HR technology needs to be user-friendly and inviting. As technology evolves, employee expectations are evolving with it.

Employees bring consumer expectations to work, whether they’re performing tasks or socializing with colleagues. In the office, they seek to engage with technology in the same way they consume products and services or communicate elsewhere. Companies that build differentiated workforce experiences can reap substantial rewards.

That’s what the choco-confectionery company, Ferrero, had in mind when it established a strategic vision to enhance the employee experience with a more personalized, engaging approach. It wanted to create an enticing new culture that facilitates people in developing their skills and careers at the company.

In addition, more efficient ways of working powered by greater digitization would enable HR and line managers to better monitor workforce performance.

The streamlined processes are helping employees build their career at Ferrero. People have readily adopted the user-friendly tool to share career information; express career aspirations; be "heard" at the company; and connect with line managers, colleagues, and HR.

The app gives line managers and HR greater visibility into relevant information and helps them facilitate a satisfied, healthy workforce ready to manage new business challenges. Line managers and HR can also use the platform to prepare for annual interviews and automate compensation letter distribution. The new analytical capabilities are helping the HR department make decisions and rethink policies, incentives and practices based on hard data.

The digitized processes and transparency also make it easier for line managers and HR professionals to track performance. Line managers are now enabled to better manage people thanks to the new tool; the app stores individual performance data and compensation letters. It also enables HR to monitor learning plan completion through summary dashboards and reports. With these new capabilities, Ferrero has been achieving its strategy to offer people continuous feedback.

Ferrero now has the tools it needs to unlock the varied and wonderful talents of its people to become a more agile organization. These capabilities are providing a strong foundation to create new attitudes, competencies, behaviors and ways of working to address rapidly evolving needs.