Growth Marketing Manager
Career Level: Manager
Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, technology and operations, with digital capabilities across all of these services. With our thought leadership and culture of innovation, we apply industry expertise, diverse skill sets and next-generation technology to each business challenge.
We believe in inclusion and diversity and supporting the whole person. Our core values comprise of Stewardship, Best People, Client Value Creation, One Global Network, Respect for the Individual and Integrity. Year after year, Accenture is recognized worldwide not just for business performance but for inclusion and diversity too.
“Across the globe, one thing is universally true of the people of Accenture: We care deeply about what we do and the impact we have with our clients and with the communities in which we work and live. It is personal to all of us.” – Julie Sweet, Accenture CEO
As a team:
We are one of the world's leading providers marketing solutions. You'll work on innovative projects with colleagues to drive up marketing effectiveness and efficiencies from strategy through to activation. You will be using your expertise in the multi-channel marketing domain to help clients design and build multi-channel customer journeys aimed at activation with a strong focus on impactful creative/content and targeted data requirements at each touch point of the journey.
You'll learn, grow and advance in an innovative culture that thrives on shared success, diverse ways of thinking and enables boundaryless opportunities that can drive your career in new and exciting ways
If you’re looking for a challenging career working in a vibrant environment, with access to training and a global network of experts, this could be the role for you. As part of our global team, you'll be working with cutting-edge technologies and will have the opportunity to develop a wide range of new skills on the job.
In our team you will learn:
- How to provide solutions to marketing challenges to support our clients across each stage of the marketing cycle - strategy, planning, activation, as well as measurement optimisation & analytics
- How to work with the wider marketing domain capability in areas related to Growth Marketing (Digital Marketing/Paid Media), Marketing Analytics and Multi-Channel Marketing Hubs
As a Growth Marketing Specialist, you will:
- Lead digital projects in the marketing domain (Digital Channels, Digital Media, CDP and Attribution)
- Manage the end-to-end delivery of advising clients on the optimal ways of working with digital channels
- Advise clients on marketing effectiveness, optimisation and efficiency across the campaign chain
- Design and build multi-channel Digital Marketing campaigns for activation purposes (strategy & planning)
- Help client become more effective in their marketing and a strong understanding the customer, the first party and 3rd party data opportunities
- Demonstrate a strong understanding of marketing analytics and the ability to apply insights from this to optimise campaigns and advise the client on opportunities/actions for optimisation (effectiveness and efficiency)
We are looking for experience in the following skills:
Proven skills and experience with digital project delivery across Digital Marketing, Paid Media Channels, Customer Data Platforms and Data Management Platforms and each stage of the marketing cycle
Ability to define a digital strategy
A strong understanding of mapping multi-channel customer journeys, with experience in mapping creative/content and data requirements geared towards personalisation (the candidate must be able to provide best practise guidelines to clients in this domain)
An understanding of Google Marketing Platform and Facebook
Proven experience in managing the end-to-end delivery of data-driven marketing and communications
General understanding of the application of data, types of data and how to collect requirements for data at each touchpoint of the journey, for activation purposes
Knowledge of relevant marketing tools/platforms for campaign activation (e.g Google Marketing Platform and Facebook, Programmatic DSPs and AdTech etc) and the application of these
Knowledge of marketing effectiveness measurement, marketing KPIs and metrics
Set yourself apart:
Illustrating expertise in integrated marketing
Mastery of designing & planning campaigns geared towards personalisation with a strategic mindset
Strong presentations skills with at the very least a strong confidence in attempting to demonstrate a visual representation of Digital Marketing Strategy
Strong consulting and advisory skills
What’s in it for you
At Accenture in addition to a competitive basic salary, you will also have an extensive benefits package which includes 30 days’ vacation per year, private medical insurance and 3 extra days leave per year for charitable work of your choice!
Flexibility and mobility are required to deliver this role as there will be requirements to spend time onsite with our clients and partners to enable delivery of the first-class services we are known for.
Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, technology and operations, with digital capabilities across all of these services. We combine unmatched experience and specialized capabilities across more than 40 industries — powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. With 509,000 people serving clients in more than 120 countries, Accenture brings continuous innovation to help clients improve their performance and create lasting value across their enterprises. Visit us at www.accenture.com
Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, or gender identity, or any other basis as protected by applicable law.
Equal Employment Opportunity Statement
All employment decisions shall be made without regard to age, race, creed, colour, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected applicable law.
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.
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