Social commerce solution

Social commerce is an estimated $1 trillion opportunity. Discover how to empower creators to unlock tremendous value.

Building a more human marketplace

A great shift is taking place, from platform powerhouses to people-powered social commerce. Capitalizing on this shift to social commerce first requires platforms to create human-centric ecosystems that empower people – as buyers, creators, sellers or brands to discover, research, buy and sell the things they love and need. It also requires a deep understanding of every kind of user to create true value for consumers and businesses alike.

Social media is made up of millions of macro and micro communities catering to the likes, dislikes, dreams, and ambitions of every person on the planet. To deliver on the promise of social shopping, platforms and brands must come together to match interactive social experiences with flawless commerce basics.

Accenture is delivering on the promise of technology and human ingenuity to help our clients build a more human marketplace that creates value for businesses, consumers, creators, and curators.

Creators, influencers, resellers, users

What is social commerce?

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The social commerce revolution

Social commerce is creating new opportunities and challenges for brands, retailers and platform companies. Explore our essay series, based on our proprietary research, that takes a deep dive into this shopping revolution.

Social commerce offers brands myriad growth opportunities. It also presents them with complex choices. The key challenge? Knowing where to play.

Social commerce is on track to become a $1tn market. How should platforms and brands come together to play, compete and win in the new market?

Learn more about how social commerce provides brands, retailers and platform businesses with a $1.2 trillion wave of opportunity.

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Are you social commerce ready?

The next $1 trillion opportunity is up for grabs

Advance your social commerce opportunity

Platforms must consider the impact of community, brands and influencers, and designing a simple, fun way to shop that makes consumers feel safe and respected, always.

Acquisition, onboarding & engagement

We help platforms to identify and acquire merchants, brands, and creators that enable effortless onboarding and deliver strong engagement.

Commerce features & user journey

We help platforms to build products and features that enhance product discovery and improve user and merchant experience.

Fulfilment & support

We help platforms build a trusted platform, establish fulfillment capabilities and scale customer and merchant support.

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Continuing the social commerce conversation

See our Accenture leaders discuss our Social Commerce solution in the marketplace.

Built for change: Tune in to the leaders who are successfully reimagining the future of business.

Built for Change: The future of shopping is social

Hear Accenture, Obsess and Snapchat discuss how brands and retailers can succeed as more shoppers expect community and connection during transactions. Listen now.

Tomorrow, Today: The social shopping revolution

What's driving the surge of social commerce in China? How can UK businesses and consumers meet the East? Our experts are leading the UK conversation. Watch now.

New frontiers: Creators & the Metaverse

The Information: Creators & the Metaverse

Watch as Accenture, Roblox and the BEN group discuss how businesses that serve creators can establish footholds in the metaverse. Watch now.

CES: When social meets commerce

Leaders of top CPGs and Social Platforms discuss the global emergence of Social Commerce and the ways it has redefined buying and selling. Watch now.

Creator Economy. The Information #TICreator

The Information: Fueling the creator middle class

Hear Accenture, Pinterest and The Unconventional Southern Belle (Creator) discuss how platforms are helping creators scale their business. Watch now.

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Our leaders