The pandemic has been an extended crisis for travel, and recovery will be a prolonged process. But of all the challenges facing the sector, sustainability is one of the biggest. From carbon emissions to social impact, the industry risks being seen by consumers and policy-makers as part of the problem.
Sustainability actually has the potential to be a significant driver of positive change—if businesses seize the opportunity. Now is the time for travel companies to reinvigorate their efforts and build the right strategy for their future.
The challenge for the travel industry
Leadership teams need to convert their organizations’ sustainability goals and values into behavioral change at all levels. The five elements of sustainable leadership:
These five elements guide businesses across all dimensions of sustainability, including environmental and social challenges.
With a shifting market across both leisure and business travelers—as well as a raft of other powerful influences, from new government regulations to risk management concerns—now is not the time to be left behind.
There is ample opportunity for businesses to impress and make the right impact if they step up today.