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Loyalty and customer experience in Nordic grocery retail

It’s time for a new culture, one that continuously resets. With the right strategy, data, and level of agility, every retailer can reset, build back better, and grow. Along with purpose-led commitments to environment, social and governance (ESG) principles and modern digital technology, such as cloud, retailers need to focus on five imperatives for growth—digital, fulfillment, sourcing, talent and data. This is retail’s moment of truth. The imperative is to reset the business responsibly, and then have the agility to keep resetting to find profitable growth in an ever changing and challenging world.

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Perspectives

Customer loyalty in Nordic grocery retail

Customer loyalty in Nordic grocery retail

The case for change in an age of experience and how retailers win grocery consumer loyalty.

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Future of customer experience in Nordic grocery retail

Future of customer experience in Nordic grocery retail

Data-driven insights into the future of digital and onmi-channel customer experience in Nordic grocery shopping.

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Unleash the power of retail data with ai.RETAIL

Unleash the power of retail data with ai.RETAIL

Learn how retailers are using data to drive customer experience, innovation and growth.

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How we help

Digital Retail

Transform your shopping experience across digital channels and stores, so consumers can shop with you anywhere and at any time.

Retail Stores

Reset your store footprint and formats to deliver services and experiences that meet evolving consumer expectations.

Retail Sourcing

Reset retail sourcing to be a strategic asset for retailers, while pivoting the function to digital ways of working.

Retail Supply Chain

Futureproof your local supply chain to strategically meet shifting consumer preferences, including last mile and sustainable delivery.

Retail Workforce

Redefine the future of work to skill and scale a future-ready retail frontline and corporate workforce.

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Capabilities

ai.RETAIL

Put your most loyal customers at the center of your business—from the products you sell to the design of your supply chain.

Merchant Reimagined

The role 'retail merchant' is being reinvented through automation to provide predictive insights.

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Case studies

Tim Hortons serves up loyalty

Tim Hortons serves up loyalty

Canadian QSR Tim Hortons drives customer loyalty through its new Tims Rewards program.

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Central Group makes it personal

Central Group makes it personal

Thai retailer Central Group uses data to create unique experiences for shoppers.

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Intermarché harnesses data to deliver purpose

Intermarché harnesses data to deliver purpose

Grocer Intermarché, Microsoft and Accenture collaborated on an organization-wide data transformation.

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Adaptive retail at H&M

To support the new Accenture purpose, CEO Julie Sweet recently launched our brand campaign—Let there be change—an inspiration to our people and clients to embrace change for the benefit of all. We believe today’s rapid acceleration to digital presents us with an opportunity to create a better future, and our strategy is to embed responsible business into our services for our clients as well as to operate Accenture as a responsible business.

Global fashion retailer H&M is one of our clients that we are helping to continue its journey as a responsible business. 

H&M delivers fashion in a sustainable way, and is green even within IT. Its online ecommerce solution that is built and run by Accenture, was yesterday running H&M’s own data centers and already sourcing only green energy, and tomorrow will use wind power on Azure cloud. Thanks to cloud transformation features such as auto-scaling it will use even less energy—essentially, it’s a sustainable green cloud.

What we think

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Retail leaders

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Jill Standish

Senior Managing Director – Global Lead, Retail​

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Brooks Kitchel

Senior Managing Director – Accenture Strategy, Retail

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Gautham Reddy

Managing Director & Global Retail Technology Lead

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Elizabeth Marrion

Managing Director & Global Retail Cloud Lead

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Lori Zumwinkle

Managing Director & Retail Lead, North America

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Laurent Thoumine

Managing Director & Retail Lead, Europe

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Rajat Agarwal

Managing Director – Consumer Goods and Retail, Industry Lead, Growth Markets

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Retail news

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Shoppers Stop Selects Accenture to Help Advance Its Digital Commerce Transformation Journey

Shoppers Stop Ltd is collaborating with Accenture to accelerate its digital commerce transformation across multiple retail channels.

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COVID-19 has sparked a new wave of innovation across consumer industries, according to Accenture research

After a year of lockdowns, 95% of Accenture’s survey respondents said they made at least one change to their lifestyle that they expect will be permanent.

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Jill Standish of Accenture: The future of retail in the post pandemic world

Authority Magazine interviews Jill Standish on rebuilding retail, strengthening sustainability practices and the importance of inclusion and diversity.

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