Digital marketplace services for manufacturers

Transforming your brand for superior performance in the new retail model.

Unleash your marketplace superpower

Everyone is talking about the retail apocalypse. But the massive change in the industry is not so much the end as it is a reinvention of the retail model.

The rapid growth of marketplaces—such as Amazon, Alibaba, Instagram commerce, click and collect models, and food delivery ecosystems—are changing how people buy and consume products and services. Expecting convenience and immediate gratification, customers are turning to marketplaces to get what they want, when they want it. At the same time, retailers are turning to them to expand assortment and reach, launch new products faster, and improve profitability—all at less cost. With the global e-commerce market expected to be worth $24.3 trillion by 2025, marketplaces are already the next wave of retail growth.

How we help

By focusing transformation efforts in four critical areas, manufacturers can hold the competition at bay, give sales performance a jolt, cultivate brand loyalty, and most importantly, ignite new market growth within digital marketplaces.


Manage digital businesses at scale.


Bring the brand back into the e-Commerce experience.


Drive higher sales performance through data-driven insights & experimentation.


Leverage real-time consumer insights to discover new growth opportunities.

View All

What we think

Learn how to optimize digital marketplace performance through data-driven experimentation.

Discover the importance of brand storytelling across digital marketplaces.

The rise of digital marketplaces is reinventing the retail model. See how superhero brands are responding.

View All

Alliances and partners

Accenture Interactive partners with key organizations around the world to boost our digital marketplace services.


Accenture Interactive blog

Check out featured blog posts from our blog, Accenture Interactive Insights, that delve deeper into our digital marketplace capabilities.

The reinvention of retail: Why manufacturers need a transformational partner

As digital marketplaces transform the retail model, brands need a partner with the expertise to navigate these uncharted waters and evolve for success.


Kimberly-Clark switches major ad duties from WPP to Accenture Interactive

Kimberly-Clark names Accenture Interactive as the lead creative agency for its baby and child-care products.

Accenture invests in Optimizely

Accenture doubles down on Experience Optimization offering with strategic investment in Optimizely.

Accenture forms alliance relationship with Ideoclick to provide expanded Amazon marketplace expertise to consumer brands

Accenture Interactive forms strategic alliance with Ideoclick as demand for digital marketplaces grows.

Our leaders