Resellers are individual entrepreneurs who curate goods and services to sell on to their networks. They know what their followers like and they use those insights to curate items accordingly. They use their personal relationships to share listings and generate sales. Resellers can take many shapes as well. Some curate goods from brands they believe will resonate with their audiences. Some find and sell used goods to promote sustainability. Some organize group-buying to achieve discounts for their networks. And some re-package or bundle products to enhance value.
Influencers, who harness their status as opinion leaders to motivate their followers to take action, including making a purchase. Their power? Developing a network of followers and creating a personal brand that attracts and engages an audience. For example, many Peloton instructors have attracted fans to their social media sites and are partnering with relevant health and fitness brands and earning commissions in the process.
The golden rule for influencers is 60/30/10. That means 60% of posts should simply be informative, engaging, or fun for the target audience. 30% of posts should be about sharing content from followers or other influencers, and 10% should actually include a call to action or make a sale. This formula is a tried and tested way for influencers (and by extension, brands) to engage, build, and monetize their networks, without overwhelming them with advertisements.
Creators, who produce content, such as how-to’s, sketches, songs, dances and art. Their USP? Original ideas that can entertain, influence and educate. And they’re increasingly looking to monetize their talents, including selling-on products. One example? Jenne Vermes, who teaches tap-dancing lessons on YouTube. YouTube provides creators, like Jenne, with access to Creator Support Teams, the Copywright Match Tool, and monetization features, including a majority share of advertising revenues. Additionally, loyal fans can opt to become benefactors. While Jenn wants to keep her tap-dance instruction free for all of her followers, she rewards her benefactors by allowing them to select songs and “co-create” routines.
Resellers are individual entrepreneurs who curate goods and services to sell on to their networks. They know what their followers like and they use those insights to curate items accordingly. They use their personal relationships to share listings and generate sales. Resellers can take many shapes as well. Some curate goods from brands they believe will resonate with their audiences. Some find and sell used goods to promote sustainability. Some organize group-buying to achieve discounts for their networks. And some re-package or bundle products to enhance value.
These three types of creators also vary in relative maturity. The larger the follower base, the more sophisticated their business and potential earnings. But there’s also a trade-off. The more followers they have, the more difficult it becomes to engage personally and authentically with their networks.