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Marketing Analytics Consultant/Manager

Job Location: Beijing, Shanghai

Regional Description: China

Job Number: 00231617

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- Job description

Job Description:
The Manager is responsible for delivery marketing analytics projects. This process requires the use of advanced statistical analysis in marketing analytics context.
The key responsibilities include:
  • Client-facing interaction including providing analyses, recommendations, presentations and advice to clients.
  • Adapts existing methods and procedures to create possible alternative solutions to moderately complex problems.
  • Understands the strategic direction set by senior management as it relates to team goals.
  • Uses considerable judgment to determine solution and seeks guidance on complex problems.
  • Primary upward interaction is with direct supervisor. May interact with peers and/or management levels at a client and/or within Accenture.
  • Determines methods and procedures on new assignments with guidance.
  • Decisions often impact the team in which they reside.
  • Project-based analytics including but not limited to Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Big Data Analytics, Pricing and Promotion, Trade Analytics, Markdown Optimization, Demand Forecasting, Customer Segmentation
 
Basic Qualifications:
  • Minimum of Bachelor's Degree required in related field; strong preference for fields of study in the data science, economics, statistics, and social sciences.
  • Minimum of 5 years of increasing experience in management consulting or industry
  • Minimum of 5 years delivery experience in advanced modeling environment: strong understanding of statistical concepts and predictive modeling. (e.g., AI neural networks, multi-scalar dimensional models, logistic regression techniques, machine-based learning (i.e. Azure, TensorFlow, etc.)
  • Minimum of 5 years expertise with the Microsoft suite (including advanced Excel skills with embedded Pivot Tables & Macros; advanced PowerPoint usage)
  • At least 4 years experience with predictive analytics and BI tools which may include at least two applications from R / Revo R, SAS, Python, Spark, and Tableau
Professional Skills:
  • Possess a blend of marketing acumen, consulting expertise, and analytical capabilities that can will create value and insights for our clients. 
  • Experience in the analysis of marketing databases using SAS or other statistical modeling tools.
  • Experience with analytic projects in the following areas: Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations, Digital, Marketing Intelligence & Competitive Analysis
  • Experience in professional services negotiations, deal shaping, and pricing
  • Enthusiasm in executing the end-to-end sales cycle while performing work within an account
  • Enthusiasm in supporting peers in designing and authoring proposals and RFPs
  • Has project management, time management and communication skills necessary to execute the responsibilities and deliver against client expectations
  • Demonstrated teamwork and collaboration in a professional setting; either military or civilian
  • Plan and manage own work in collaboration with the team to meet assigned deliverables in a timely manner.
  • Excellent written and oral communication skills with ability to clearly communicate ideas and results to non-technical business people

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