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Retail media: A highly profitable new business

June 8, 2022 5-MINUTE READ


In brief

We believe that media will become an integral part of the retail value chain.

Retailers (media publishers) create a new high-margin revenue stream and maximize the value of media inventory with targeted campaigns that build customer loyalty.

Brands (media advertisers) achieve a higher return on advertising spend through more granular customer insights and a better view into how their media is performing and how to reach and convert more contacts to customers that matter.

Customers receive more relevant content and offers leading to a better customer experience.

Winning every value equation

The soon end of third-party cookies will accelerate the growth of retail media in the advertising industry. Their first-party customer data is the biggest asset of retailers.

Patricia Mock

Managing Director Accenture Song

Nicole Richter

Senior Manager Accenture Song

Sebastian Schmidt

Manager Accenture Song

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