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Grocery insights 2022

June 24, 2022 5-MINUTE READ

In brief


Accenture research shows that consumers expect retailers to make shopping more accessible, easy and efficient.

Individualization of needs

There have never been more nutritional trends than there are today.

Experience focus

In a digitalized world in which relationships are forced from physical to digital world, shopping for consumers is a way to feel a sense of belonging.

Future growth of grocery e-com


Market share for e-grocery can be expected given the 10-year maturity gap between the UK and Germany remains. Required growth rates are moderate.


E-grocery share assuming a consumer-based market maturity gap of five years to UK and continued e-com growth in the low double digits.


E-com & omnichannel share, including a new player with an omnichannel-focused brick-and-mortar network complementing a comprehensive e-grocery offering.

E-commerce and digital services in food retailing will pose a serious threat to traditional sales channels and players.

It would be costly mistake for established grocers to let new competitors enjoy an early-mover advantage on top of their vast amounts of venture capital or cash reserves.

How to respond to the disruption? Key insights for German grocery retailers

Alexander Grunwald

Manager – Retail Strategy

Alexander is a Retail Strategy Manager. He works with global retail clients across sectors to define and support end-to-end strategic business transformations.

Dr. Peter Rinnebach

Managing Director – Accenture Strategy, Retail

Peter is the global and European lead for Retail Product Development and Sourcing within Accenture Strategy.

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