In brief
Future growth of grocery e-com
8%
Market share for e-grocery can be expected given the 10-year maturity gap between the UK and Germany remains. Required growth rates are moderate.
12%
E-grocery share assuming a consumer-based market maturity gap of five years to UK and continued e-com growth in the low double digits.
17%
E-com & omnichannel share, including a new player with an omnichannel-focused brick-and-mortar network complementing a comprehensive e-grocery offering.
E-commerce and digital services in food retailing will pose a serious threat to traditional sales channels and players.
It would be costly mistake for established grocers to let new competitors enjoy an early-mover advantage on top of their vast amounts of venture capital or cash reserves.