Paid Social Strategist Senior Analyst
Accenture is a leading solutions and services company that helps the world’s leading enterprises reinvent by building their digital core and unleashing the power of AI to create value at speed across the enterprise, bringing together the talent of our approximately 786,000 people, our proprietary assets and platforms, and deep ecosystem relationships. Our strategy is to be the reinvention partner of choice for our clients and to be the most client-focused, AI-enabled, great place to work in the world. Through our Reinvention Services we bring together our capabilities across strategy, consulting, technology, operations, Song and Industry X with our deep industry expertise to create and deliver solutions and services for our clients. Our purpose is to deliver on the promise of technology and human ingenuity, and we measure our success by the 360° value we create for all our stakeholders. Visit us at accenture.com.
The Paid Social Strategist assists in developing paid social media strategies and media plans based on client KPIs. This role manages the full lifecycle of paid social campaigns, from planning to execution, optimization, conversion tracking, and reporting, while providing strategic guidance and mentoring team members.
KEY RESPONSIBILITIES
- Assist business growth initiatives by providing strategic and tactical paid social counsel aligned to business challenges.
- Develop paid social campaign strategies using best practices and innovative approaches.
- Monitor, analyze, and optimize campaigns against KPIs including CTR, CPC, CPA, ROAS, and conversions.
- Make data‑driven decisions on targeting, bidding, budgets, and creative optimization.
- Collaborate cross‑functionally with creative, analytics, sales, and planning teams.
- Guide creative messaging to ensure platform and objective alignment.
- Act as a stakeholder and client contact for performance updates and recommendations.
- Manage campaign budgets, forecasts, and allocations.
- Deliver in‑depth reports identifying trends, insights, and opportunities.
- Mentor Analysts and Specialists.
- Own pixel implementation, troubleshooting, and validation.
- Develop media plans including budgets, audiences, benchmarks, and forecasts.
- Produce weekly performance reports and comparative analyses.
- Apply full‑funnel paid social expertise.
#LI-LATAM
BASIC QUALIFICATIONS
- Minimum 4 years of paid social experience.
- Advanced experience across Meta, LinkedIn, TikTok, Snapchat, Twitter/X.
- Strong Excel and PowerPoint skills.
- Bachelor’s Degree or equivalent experience.
- English C1 or above.
- Knowledge of GA, Adobe Analytics, JIRA, SharePoint (plus).
CERTIFICATIONS
- Meta Media Planning Professional (400‑101) – Required
- Meta Media Buying Professional (410‑101) – Desired
- LinkedIn Marketing Solutions Fundamentals – Desired
- LinkedIn Marketing Strategy – Desired
- LinkedIn Content and Creative Design – Desired
- Snapchat Essentials – Desired
- Snapchat Campaign Activation – Desired
- Snapchat Optimization – Desired
- Twitter Ads Fundamentals – Desired
- Google Analytics – Desired
- TikTok Academy – Desired
What we offer:
👩⚕️ Health and Life Insurance
💻 Internet reimbursement
🗓 Accenture days! 3 additional vacation days
🎂 Birthday leave
➕ On site doctor
💯And more benefits
Belen
Oportunidades Iguais de Emprego
Todas as decisões de recrutamento e contratação devem ser tomadas sem levar em consideração idade, raça, credo, cor, religião, sexo, nacionalidade, ascendência, status de invalidez, condição de veterano, orientação sexual, identidade ou expressão de gênero, informação genética, estado civil, status de cidadania ou qualquer outra base protegida por leis federais, estaduais ou locais.
Os candidatos às vagas não serão obrigados a divulgar registros de condenações ou detenções, selados ou eliminados, como parte do processo de contratação. A Accenture está empenhada em fornecer oportunidades voltadas para os veteranos, nossos homens e mulheres de serviço.
Buscamos perfis que estejam alinhados aos valores da empresa, entusiastas em trabalhar em um ambiente colaborativo e dinâmico, com excelência na entrega e inovação presentes em seu dia a dia. Valorizamos competências independentemente de raça, idade, gênero, orientação sexual, credo, deficiência e convicção política. A diversidade das nossas pessoas é o que nos permite cumprir a promessa da tecnologia e da criatividade humana. Reconhecemos as características únicas dos indivíduos, respeitamos as diferenças e investimos em um ambiente cada vez mais inclusivo.
We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.
We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.
At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.
Join Accenture to work at the heart of change. Visit us at www.accenture.com.