As lockdowns have been imposed across the globe in response to the COVID-19 pandemic, consumers have turned in huge numbers to digital channels for entertainment, information, education, and to stay in touch with family and friends. In combination with the rapid move for many to working from home, it's led to a whole new emphasis on the importance of the offerings that media companies and communications service providers (CSPs) deliver.
As the world enters a new phase, we wanted to find out how consumers have assessed providers during the pandemic, and what they might look for in the future. To do that, we surveyed more than 4400 consumers located in 12 countries across 5 continents.
Explore how, in their response to the early days of the pandemic, Communications and Media companies have built trust by playing an integral role in consumers' wellbeing, their ability to keep in touch with family and friends and stay productive in their work.