Join us and bring to life bold ideas with the biggest impact through the unlimited potential of creativity, technology and intelligence.
Accenture Song
WE CREATE GROWTH THROUGH RELEVANCE
95% of both B2C and B2B executives say they believe their customers are changing faster than they can change their businesses. Businesses today need to take a broader view that allows them to see customers in their full lives and adapt to their ever-changing needs and priorities. We call this life centricity.
A life-centric approach is built on understanding that people are multifaceted, and that they embrace their own complexity. It involves keeping a finger on the pulse of the external forces that impact modern life (whether economic, social, cultural or beyond) and finding ways to respond that create value for all.
Companies with life-centric strategies are willing to make bold, creative changes to the heart of what they do, whether that means upending business models and internal operations or reimagining who their customers are.
Our new trends report, Accenture Life Trends 2023, examines the ways in which people are adapting their lives and making use of emerging technology to meet their changing needs. We’ve identified five emerging trends that will alter the power dynamic between brands and customers in the coming 12 months and beyond.
Case Studies
IHG HOTELS & RESORTS
A future-ready app for world-class travel
NETFLIX
VFX brings imagination to life
TELKOM YEP!
One-stop digital marketplace
SIGNET JEWELERS
Making a jewelry retailer shine
AUSTRALIAN INSTITUTE OF MARINE SCIENCE
A second chance for coral
We see, we solve, we simplify across industries, countries and entire businesses to create growth through relevance for our clients. Here's a highlight of just some of our work.
Customer experience capabilities
We are a purpose-built group that brings together data geeks, design legends, creative masterminds, technology wizards and marketing mavericks to deliver impactful, scalable, tech-powered ideas that create meaningful value.
What we think
Provocative thinking, transformative insights, tangible outcomes. Hear how businesses have transformed how they work, how they engage and how they bring value to customers, employees and communities.
Creative AI, web3 and tokens, permacrisis and human adaptability. Five trends that examine the evolving power dynamic between people and organizations.
Businesses focused on life centricity are best positioned to maintain their relevance and thrive. We’ve identified five plays companies can use to capture growth.
Our new report reveals 69% of consumers globally who admit to behaving inconsistently think that paradoxical behaviors are both human and acceptable.
Meet 1 billion digital-first consumers in 8 growing countries. Our research describes who they are, how they’re different, and what to do to win their hearts, minds—and wallets.
Nearly 70% of marketing execs say that the past year has completely exhausted their teams. What’s got a small group fired-up to accelerate growth?
Your industry. Your customers. It’s a brand new landscape. Experience is the key to navigating it. Read why.
Accenture at Adobe Summit 2023
Come join us in Las Vegas, March 21-23. As a diamond sponsor, we will flip the switch on “no” and show the “can do” path forward. Be part of the ultimate digital experience!
ACCENTURE SONG IN THE NEWS
Provocative research, game-changing client work and more—check out our latest news coverage.
David Droga looks back at one year as Accenture Song CEO
How the Droga5 founder has changed Accenture—and how it has changed him.
Accenture Interactive becomes Accenture Song
Accenture chose the new name because it was simple and surprising and because ‘song is the most enduring and relevant form of communication globally.’
Coinbase’s floating QR code wins a Grand Prix at Cannes Lions
Coinbase and Accenture Song won the top prize in the Direct category for an ad that ‘rocked the Super Bowl’ with its minimalist use of a QR code swimming around in a black background.
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