Master of the fleet
End-to-end fleet management capabilities position PT Serasi Autoraya as a technology visionary and mobility services leader in Indonesia.
PT Serasi Autoraya (SERA), a subsidiary of PT Astra International (Astra), provides transportation solution services, pre-owned car sales and logistics in Indonesia. It tapped into Accenture, Microsoft and Avanade to become a mobility services company. The company has thousands of fleet assets and aims to lower costs and improve services by employing them more efficiently and effectively. With digital and new mobility models transforming the industry, the visionary company wanted to pivot to new business models and open up additional revenue streams.
End-to-end fleet management services across all business units would help SERA take advantage of new growth opportunities in the region. A new business model would also help the company go beyond traditional GPS devices for tracking, lower operational costs and understand how to improve maintenance management. SERA drew on Accenture’s strong consulting, systems integration and global automotive experience, as well as Microsoft’s cloud services—Azure IoT Hub, PaaS services and Avanade’s AZURE capabilities—to help execute its bold vision with an integrated fleet management solution.
"Creating an end-to-end fleet management solution was really critical for our business. It’s helping us pull ahead of our competitors and position SERA as an innovative partner in the new mobility services ecosystem."
Our holistic approach encompasses the end-to-end experience, from bookings to fleet tracking to paying the driver. To get started, we assessed SERA’s business and technology to create the solution blueprints for three key pillars:
Vehicle Management, a connected fleet management solution, uses Internet of Things (IoT) and analytics to unlock new business models and operational efficiency.
An Operations Management system manages fleet bookings and scheduling, auto-dispatches vehicles to fulfill orders and makes vehicle quality checks.
A new Driver Management system built by SERA manages driver registration, payroll and other driver services.
With the launch of its fleet management system, SERA has created added value from onboarded vehicles—and is quickly adding more to their ranks.
In the first 10 months since launch, 2,700 vehicles were onboarded to the platform.
SERA has expanded the number of vehicles to be onboarded to the platform from 6,000 to 21,000 vehicles, a 250% increase.
SERA also awarded Accenture a five-year contract to operate the applications and infrastructure for AstraFMS on a pay-per-vehicle basis, as well as provide enhancements and maintenance.
The AstraFMS connected fleet management solution is hosted on Microsoft Azure cloud and powered by Accenture’s core IoT solution, Accenture Connected Fleet Platform. The fleet management solution offers:
SERA now has powerful new tools to be an integral part of the mobility ecosystem and generate new service-based revenue streams and partnerships. The value-added services are also helping SERA improve customer loyalty and fill a gap for premium end-to-end fleet management services in Indonesia.
With near real-time tracking, new internal monitoring services and millions of IoT data points received daily, SERA would be able to:
The open, scalable architecture enables SERA to create disruptive new solutions and services as the opportunity arises. SERA is well-positioned to extend the solution to its sister companies, as well as seize new opportunities in urban mobility and smart cities.