Against the backdrop of 2020, big brands are finding connection counts. It’s now less about corporates versus individuals, and more about organizations being more human in the way they communicate. Energy retailers provide a fundamental human need, and are operating in a strong space as a result.
But how do they strive for humanity, connection and meaningful engagement with customers? For one, democratize customer communication. Consumer behaviors are key to the energy transition, but do they (we) understand how? Energy retailers may understand net zero targets, renewables, the GHG emissions impacts of moving to an EV…but do consumers?
It’s about connecting the dots for customers and personalizing the conversation. And that will naturally lead to new opportunities to showcase the breadth of what energy retailers can do for them.