The global pandemic has spurred a massive innovation effort from companies, governments, universities and individuals. But in this rush to accelerate innovation, it is also critical that organizations think long-term.
In our 2020 Digital Health Technology Vision, we explore how people’s values are shifting, and digital age technology models are increasingly out of sync with them. Despite broadly benefitting from technology, people are expressing concerns about how it is used and what it is used for. And they are advocating for change.
Organizations—especially those in technology leadership roles—must elevate the technology agenda within their organizations to help people to feel safer about using technology tools. Healthcare payers and providers can take action during this time of change to win back the trust and consumer confidence that has eroded. Those organizations that design future services to provide transparency, choice and more control will differentiate themselves and begin to earn back consumer confidence—one interaction at a time.