CPGs have a growing opportunity to rethink their digital strategy and become digital inside and out. It’s time to grow digital commerce.
Making space to grow in consumer goods
The consumer packaged goods (CPG) industry is experiencing the largest channel proliferation and fundamental shift in the relationship between consumers and manufacturers ever. It’s a significant opportunity to rethink their role in the industry.
The role of digital is not just about transactions
Ninety-two percent of consumers across 11 countries purchase through digital commerce channels today.