On the Platform | Podcast Series
Platforms are transforming our world and changing every minute. Tune in for first-hand insights from innovative thinkers on the latest developments.
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The game is changing. Stay in touch with the new rules…before they’re written.
Platform adoption
Loyalty is yesterday’s news. Customers have a world of choice. And if a platform can’t deliver what they need, when they need it, they’re off to one that can. What matters today is relevance—24/7.
Successful platforms achieve (and keep on achieving) an intensely customer-centric mindset, across every touchpoint. And they’re doing this at scale, faster than ever.
By inspiring radically different behaviors in their customers early in the adoption cycle, these leaders continuously drive growth, improve relevance and increase revenues.
Find out how human + machine innovation—spanning sales, marketing and service—is driving the future of platform adoption through hyper-relevance.
Why SMBs matter: Market relevance
Jacqueline Morgan, Principal Director, Platform Adoption, Accenture Software & Platforms
What SMBs need: Bridging the gap
Jacqueline Morgan, Principal Director, Platform Adoption, Accenture Software & Platforms
Re-engaging with SMBs: From funnel to honeycomb
Jacqueline Morgan, Principal Director, Platform Adoption, Accenture Software & Platforms
What’s next for SMBs: Growth performance solutions
Jacqueline Morgan, Principal Director, Platform Adoption, Accenture Software & Platforms
Platform experience
Blurred lines: Digital meets physical
Martin Stoddart, Principal Director, Platform Experience, Accenture Software & Platforms
Responsible AI and the content challenge
Martin Stoddart, Principal Director, Platform Experience, Accenture Software & Platforms
Living in a 3D world
Martin Stoddart, Principal Director, Platform Experience, Accenture Software & Platforms
Platform companies are growing and evolving at digital speed. What we understand as a digital platform today will have changed by tomorrow.
Companies must take care of the content and features exposed through their traditional UX. But they also have to think about how these experiences are migrating to new digital endpoints like voice and AR/VR, spreading out into the physical world and reaching customers through human representatives.
Find out what leading platform companies are doing to maintain engaging, relevant, secure experiences—from end to end.
Platform trust
Trust is precious. In fact, it’s the foundation of the entire digital economy. And wherever customers interact with their platforms, companies have the opportunity to validate or reward trust—or to violate and destroy it.
Where every customer’s concerned, platform companies must view trust as a personalized, one-on-one relationship. Getting it right brings real economic benefit and growth through network effects. But failing to meet expectations risks valuable customers switching to rival platforms and taking their data with them.
Find out about the implications for safety, security, privacy, compliance and more.
Privacy matters: It's time for a new conversation
Mark Egner, Senior Manager, Accenture Security
Can you trust your smart speaker?
Mark Egner, Senior Manager, Accenture Security
Geospatial Platforms
Blue sky thinking: Aerial opportunity for business
Matthew Quinlan, Principal Director, Geospatial Platforms, Accenture Software & Platforms
Mighty AI: Data for 20/20+ vision
Matthew Quinlan, Principal Director, Geospatial Platforms, Accenture Software & Platforms
Location-based services, mapping and autonomous vehicles can all unlock new value for platform companies and create exceptional customer experiences.
But the geospatial ecosystem is incredibly complex and new technologies are emerging all the time. To zero in on the massive value potential, it’s critical to understand where and how geospatial functionality should be added, which technologies are the best fit, and whether or not to partner with a third-party geospatial platform.
Leading digital businesses are already harnessing geospatial data and services to align the physical and digital worlds and build new multi-billion-dollar businesses. Check out the latest developments.
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