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Redesigning Retail For

The Next Generation

Gen z Accelerates The Millennial Digital Trend

Gen z Accelerates The Millennial Digital Trend

Just as retailers begin to gain clarity on what makes millennials tick, a new generation is emerging that widens the digital divide even further.

Meet Gen Z: categorized as consumers age 20 and younger. When it comes to digital shopping, they build on the attitudes and expectations first identified among millennials.

2017 Consumer Survey

Key Findings

Accenture’s global research reveals that within this new cohort, video-rich YouTube represents the go-to online choice for shopping, although many also turn to other social media beyond traditional online mainstays, such as Instagram and Snapchat.

The differences and evolving similarities between millennials and Gen Zs will have a profound impact on retailers worldwide, as companies attempt to reach the two most digital generations yet.

RECOMMENDATIONS



icon 1

WOO WITH
EXPERIENCES
& SPEED

Visiting a store is a
multimedia/multichannel event.
And when ordering online,
they want it fast.

icon 2

FOCUS ON “COOL”
SOCIAL MEDIA

Shoppers regularly use social
media for inspiration and
want to buy via this channel.

icon 3

OVERLOAD ON FEEDBACK

Strongly influenced by the number of “likes” a product receives and feedback from friends and family on social media.

icon 4

DON’T ABANDON
THE STORE

Shoppers prefer to purchase
in stores, even visit the
store before purchasing online.

icon 5

GET CLOSER TO
THE CUSTOMER

Gleaning insights successfully
can increase the lifetime
value of each customer.

Hear directly

from millennials and generation z shoppers



Watch these short videos to get a sense of what the millennial shopper and the Generation Z consumer are thinking about, what gets them energized, where they go for inspiration, how they’re using technology and more.



Join the

Accenture Team


Are you passionate about the future of retail—helping retailers rotate to profit, refresh capabilities and IT, and reinvent the digital shopping experience?






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