Accenture Middle East Innovation Maturity Index
October 8, 2019
October 8, 2019
In 2019, disruption remained a significant, and growing, challenge for companies and industries across the Middle East. Though executives in the region are aware of the threat posed by disruption, they are poorly prepared to face it. When Middle Eastern companies do respond to disruption, they tend to do so with excessive caution: a timid response—or no response at all—to disruption could cost the region’s firms up to $578 billion in lost enterprise value. To manage disruption successfully, most Middle Eastern companies need to innovate more.
There are, however, some happy exceptions. These “Innovation Champions” have adopted organizational structures and practices that are allowing them to “supercharge” their innovation. And, despite their differences, such firms share an uncanny ability to use data as a strategic asset, thereby powering their wise pivots to the future. These leaders are also working toward the perfect synchronization between technology and humanity with greater intensity, and are acknowledging how they complement one another to thrive in the technology economy.
2019 saw marginal improvements in index scores, however a sharp divide exists between those on the winning side of innovation and those being disrupted by it.
Accenture's video discovers that innovation champions have well-defined data usage and management and monetisation across their DNA. See more.
View TranscriptMiddle Eastern companies that excel at innovation set themselves apart in at least three ways:
In 2019, disruption remained a significant, and growing, challenge for companies and industries across the Middle East. Though executives in the region are aware of the threat posed by disruption, they are poorly prepared to face it.
24%
of companies in the Middle East are able to realize value from data.
73%
of the data held by most firms is never used for business analytics.