The Automotive industry, as we previously understood it, is obsolete. We are now operating in a Mobility ecosystem: the next iteration of Automotive.
Today’s megatrends are raising fundamental questions about the purpose of a vehicle—advances in connected and autonomous technology, the shift from hardware to software-defined vehicle, an emphasis on sustainability, and ever-changing customer expectations—pose threats to traditional automakers and also present exciting new opportunities.
All of this is creating a new value chain for the automotive industry. In this next iteration of Automotive, companies must get creative about how they reshape their products, structure their businesses, use technology, and reimagine the services and experiences they bring to their customers.
It’s time to embrace the ecosystem and collaborate beyond industry lines to find new ways of innovating and partnering for success.
The 2020s are becoming the decade of electrification as consumer, technological and policy forces coalesce with 30% of new vehicles expected to be electric by 2030. As businesses compete for their fair share of the growing eMobility space, cooperation will be key to the creation of joint business models that have customers at their core.
Currently no single company has the scale, technological expertise or customer base to succeed alone. Cross-industry collaboration and building effective partnerships will be key to serving the net-zero consumers in eMobility.
Listen to our dedicated session at COP26, where industry leaders and experts from across the e-Mobility ecosystem explored how to unleash growth in eMobility and make new markets.