4-MINUTE READ
In brief
The world has changed forever
Value has a new home
Source: Global Consumer Pulse Survey (GCPR) 2018 & Accenture Wave 9 Consumer Pulse, conducted Nov-Dec, 2020.
Human behaviors have permanently changed
32%
Those who are now working at home are 32% more likely to be making big ticket purchases of large, one-off items as a result of money saved on their commuting costs.
46%
More than half of people are worried about their financial situation, and 46% are reducing spend on non-essentials.
1.5x
Those with kids at home are 1.5x more likely to now describe lunch as a “chore.” Those working from home (68%) say that convenience, such as access to food and drink options, is important to them.
Localized consumption hubs
The experiences of the future
Source: Global Consumer Pulse Survey (GCPR) 2018 & Accenture Wave 9 Consumer Pulse, conducted Nov-Dec, 2020.
Blazing new paths to growth
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